A real estate company needs to do whatever it can to stand out from the crowd. After all, this is a competitive market and it is dog eat dog, so what do you do?
One answer is to boost your online presence, and the best approach is SEO. However, if you thought that SEO couldn’t apply to this type of industry, then think again. Instead, you are about to see why Search Engine Optimization may hold the key to your future success.
For a moment, let’s drop the real estate part and focus on SEO. This is where you use a number of methods and techniques to lift your website or online links further up the results pages of the likes of Google and Bing. The higher up you go, then the more organic traffic your website will receive, and that is good for business.
SEO involves looking at different aspects of your Internet presence. It also involves making you more visible to search engines. This is done via the process of optimization, and this can come in various forms.
The aim is for your link to appear in front of your intended market when they carry out a search. It sounds simple, but it’s harder than you think. As a result, you are best to avoid trying to conduct your own SEO campaign. There is a very real risk of you running into difficulties at some point.
With real estate, you want to market your properties as well as your services. Of course, there are a number of companies doing the same, and you are all vying for the same market. By carrying out a successful and well planned out SEO campaign, you can rise to the top and seek to dominate the market.
To explain how this happens, think about what you do when carrying out a search on any search engine. You go to the page, you enter search terms related to what you want to know, and you then look at the results. In this case, people would clearly search for real estate in their area, and that is where you have to capitalize.
SEO will include understanding keywords, building backlinks, improving content and boosting online profiles. There are a number of other things that can occur such as working on meta tags and other things behind the scenes.However, each part makes a significant difference to your online presence.
In short, it can boost your traffic and also your revenue.
Without any form of SEO, your chances of people finding you organically is at zero. To the public searching for real estate, you don’t exist. The hardest part is that people will go to your competition and you miss out on that deal.
But a failure to incorporate SEO into your marketing strategy goes further than that.
Even though we often carry out a search without any pre-conceived idea of which link we will click on, we do have a tendency to follow a set pattern. A total of 75% of all searches will never involve the individual going past the first page, and that’s a key statistic. Being on the second page is almost pointless. Being any lower than the second page means you hardly exist.
What that tells us is that your real estate business must appear on that front page. Anything else results in you fighting for scraps of what’s left, and your business deserves better than that.
But, for us, being on that front page isn’t enough. Roughly 60% of those searches will result in one of the first three links being clicked. Being as high as possible in your intended market will have a profound impact on your traffic.
Realtor SEO involves a series of set approaches that are unique to this industry. You understand how tough this market is, and it’s SEO that will set you apart from the rest.
When you use our services here at Grey Smoke Media, what you get is a company that will study the keywords people use to locate your services. More than that, we will seek to optimize your website and listings for the areas in which you operate. This will help you to stand out from the rest.
We will use terms that describe what you offer and incorporate them in accordance with the different rules applied to SEO. Whether you specialize in some kind of property, deal in only certain areas of your location or anything else, we can build that into your SEO plan to achieve the best possible results.
It’s our aim that those individuals seeking a condo or looking to sell their apartment in your area will search online and see that you are the realtor that they need to call.
It’s understandable that you may see guides online connected to SEO and feel that you can do it yourself. While that sounds plausible, we must warn you about the dangers associated with this approach.
Doing the basics is fine, but your competition will go beyond that. Then, your ability to surpass them or rank higher will be non-existent. The only way to achieve this is via a team of experts. They can study the competition and determine the best way to surpass their listings.
But then, there’s also the issue of falling foul of the search engine laws. Google will have no problem in pushing your website into oblivion when they change the search factors and discover that your website now contravenes their ideas. Do you have the time to stay on top of the hundreds of changes to the algorithm that take place each year?
The real estate market is so competitive, and trying to get that business is tough. You want to use the correct marketing approach and with SEO resulting in a far superior close out percentage with leads compared to other forms of marketing, then you cannot ignore it.
Our approach to your business is unique to you. For us, each client has their own specific market and competition that they wish to target. The real estate business is no different.
After an initial consultation, we will formulate a plan of action to put into place regarding your own individual SEO. We will identify the best keywords or search terms. We can build a strategy that will result in your website and online presence becoming more visible than ever before. All of this is done professionally and with the real estate market in our mind.
So, you may wonder why we are the best compared to other companies out there that appear to offer the same service. Grey Smoke Media has not only the experience that you want from a company involved in SEO, but our full team work together on creating the perfect plan for your business.
Our years in the industry means we have fine-tuned our approach to such an extent that we have an innate knowledge of SEO. We know how to get the best results for your real estate business. Our firm understanding of keywords and those terms that stand the best chance of getting results will mean that your business will benefit from our expertise.
Not only that but we also work with you according to the budget that you have set. Our prices are explained in full before any work commences, and there are no hidden extras waiting as a surprise. What you then get is a full monthly report that shows the difference that our campaign has made to your online presence, so you are fully aware of what is happening at all times.
So, if you are a real estate business and wish to improve your listing on search engines, then make life easier for yourself by giving us a call today here at Grey Smoke Media. By doing so, we can assure you that you are in safe hands and your listings will improve thanks to our skill-set that will blow your mind. We look forward to boosting your online presence and allowing you to welcome new clients to your business.