You went to law school to become a lawyer, not a marketer.
That’s why when it comes time to attract new clients, SEO for a law firm is best left to the professionals.
You’ve heard all kinds of ways you should advertise but SEO is always the best option for any lawyer.
Radio Ads can work but we know how often people punch in and out of music. Billboards only reside for a second in a potential client’s mind. Or worst of all, many lawyers tend to take out ads in publications that are dedicated to the legal profession only. This usually amounts to nothing less than an ego play.
Potential clients aren’t spending their time reading Lawyers Weekly. Potential clients are on Google punching in multiple keywords related to your business. It’s probably how you found us. You may have searched “Lawyer SEO” “Law Firm SEO” or “SEO Services for Lawyers”. And thus, here you are.
Legal related SEO terms make up some of the two trillion Google searches that take place over the course of a single year.
Bridging the gap between potential clients and a potential lawyer is fuelled by SEO. There’s no way around it. SEO services for lawyers remain in high demand.
The reason why SEO is the best investment a law firm can make is because search engines tap into the exact psychological want of an individual. Instead of bothering someone with an intrusive ad for your services, search engines capture them in the exact moment they are on the hunt.
One of the first things we do when we take a client on is perform in-depth keyword research, which includes the amount of searches for each keyword in their category, a difficulty score in ranking for that keyword and what your competitors are doing. This alone can take 3-4 hours.
SEO can be a magical marketing item for a Law Firm.
Not only can we use SEO to rank you for specific legal keywords, that can drive thousands of visitors to your site monthly, but also we can boost your blog posts higher in search results or even make negative items drop off page 1. The latter is a service we offer called reputation management.
Often considered one of the most competitive (and lucrative) fields of law, Personal Injury Lawyers are crawling over each other to source an SEO expert that can deliver like no other.
A comprehensive legal SEO strategy in this field can involve creating different sub-pages for services and ranking them high in search results.
For this field, that could include areas such as medical malpractice, slip and fall, dog bites and more.
Or, if you’re looking to expand geographically across a province or a state, our team can create geographic subpages and then rank them.
SEO offers unlimited scale for any growing firm. It’s a web traffic game and we know how to get it better than anyone.
Ah, the joys of buying new property. It’s a great investment. They certainly aren’t making any more land, that’s for sure.
But whether you’re looking for SEO for commercial real estate or a client’s first house, our tactics remain the same.
Real Estate Lawyers are a busy bunch. It can be a very high volume business with strict closing dates. SEO can help you find your ideal client by area or perhaps household income.
By adding certain real estate keywords to an SEO strategy, you can eliminate clients who may only be looking for low-cost legal options.
Labour Law, the middle ground between employers, employees and often, the government.
Our services can be utilized to rank your employment law firm for a variety of related keyword terms.
A full-service SEO strategy could push your website to the top of Google for keywords related to workplace investigations, conflict resolution, workplace restructuring and more.
Immigration lawyers are our gatekeepers and are entrusted by their clients to cover services such as Visas, Parental Sponsorship, Deportation issues, Transfers and more.
Immigration Lawyers can use SEO to rank for the many services noted above but can also add geographic based extensions to bring in clients around the Globe. This might include the country the individual currently resides in or one that they have immigrated to.
When looking for SEO for an Immigration Law Firm don’t be afraid to ask for results.
A good SEO agency should be able to break down how they improved a lawyer’s organic traffic and what percentage of that traffic eventually converted to leads.
Whether you’re a full service giant or a small boutique law firm, SEO is customizable and scalable.
We have the legal clients sitting pretty at #1.
Ask us how our SEO marketing acumen made them millions.