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lawyer seo expert

lawyer seo expert

You went to law school to become a lawyer, not a marketer.

That’s why when it comes time to attract new clients, SEO for a law firm is best left to the professionals.

You’ve heard all kinds of ways you should advertise but SEO is always the best option for any lawyer.

Radio Ads can work but we know how often people punch in and out of music. Billboards only reside for a second in a potential client’s mind. Or worst of all, many lawyers tend to take out ads in publications that are dedicated to the legal profession only. This usually amounts to nothing less than an ego play.

Potential clients aren’t spending their time reading Lawyers Weekly. Potential clients are on Google punching in multiple keywords related to your business. It’s probably how you found us. You may have searched “Lawyer SEO” “Law Firm SEO” or “SEO Services for Lawyers”. And thus, here you are.

Legal related SEO terms make up some of the two trillion Google searches that take place over the course of a single year.

Bridging the gap between potential clients and a potential lawyer is fuelled by SEO. There’s no way around it. SEO services for lawyers remain in high demand.

The reason why SEO is the best investment a law firm can make is because search engines tap into the exact psychological want of an individual. Instead of bothering someone with an intrusive ad for your services, search engines capture them in the exact moment they are on the hunt.

One of the first things we do when we take a client on is perform in-depth keyword research, which includes the amount of searches for each keyword in their category, a difficulty score in ranking for that keyword and what your competitors are doing. This alone can take 3-4 hours.

SEO can be a magical marketing item for a Law Firm.

Not only can we use SEO to rank you for specific legal keywords, that can drive thousands of visitors to your site monthly, but also we can boost your blog posts higher in search results or even make negative items drop off page 1. The latter is a service we offer called reputation management.

SEO for Personal Injury Law

Often considered one of the most competitive (and lucrative) fields of law, Personal Injury Lawyers are crawling over each other to source an SEO expert that can deliver like no other.

A comprehensive legal SEO strategy in this field can involve creating different sub-pages for services and ranking them high in search results.

For this field, that could include areas such as medical malpractice, slip and fall, dog bites and more.

Or, if you’re looking to expand geographically across a province or a state, our team can create geographic subpages and then rank them.

SEO offers unlimited scale for any growing firm. It’s a web traffic game and we know how to get it better than anyone.

seo for attorneys lawyers
lawyer seo marketing

SEO for Real Estate Law

Ah, the joys of buying new property. It’s a great investment. They certainly aren’t making any more land, that’s for sure.

But whether you’re looking for SEO for commercial real estate or a client’s first house, our tactics remain the same.

Real Estate Lawyers are a busy bunch. It can be a very high volume business with strict closing dates. SEO can help you find your ideal client by area or perhaps household income.

By adding certain real estate keywords to an SEO strategy, you can eliminate clients who may only be looking for low-cost legal options.

SEO for Criminal Law

Criminal Law can include penal institutions, procedures and evidence or even Police investigations.

In general, the many prohibitions included under the umbrella of Criminal Law also carry with them a lot of search volume for SEO.

A SEO strategy for a Criminal Lawyer could include sub-pages for areas such as Arson, Blackmail, Bribery, Extortion, Fraud and more.

Use our keyword planner to receive a quote on the cost of SEO services for your Criminal Law firm today.

SEO for Employment Law

Labour Law, the middle ground between employers, employees and often, the government.

Our services can be utilized to rank your employment law firm for a variety of related keyword terms.

A full-service SEO strategy could push your website to the top of Google for keywords related to workplace investigations, conflict resolution, workplace restructuring and more.

divorce lawyer seo

SEO for Divorce and Family Law

Half of marriages will end in divorce, but can a Divorce lawyer use SEO to attract a specific type of client?

You bet it can. SEO can do anything, well almost. It can’t make a marriage last, that’s for sure.

Last year, we executed a full scale SEO marketing strategy for a Family Law Firm. Within 4 months, they hired two more lawyers, fuelled largely by the fact that we tripled web traffic to their site.

We used specific derivatives to seek out contested divorces among people making more than $90,000 a year. Now not only do they get a steady stream of leads to their site monthly, but they get inquiries from their exact target demo.

SEO for Immigration Law

Immigration lawyers are our gatekeepers and are entrusted by their clients to cover services such as Visas, Parental Sponsorship, Deportation issues, Transfers and more.

Immigration Lawyers can use SEO to rank for the many services noted above but can also add geographic based extensions to bring in clients around the Globe. This might include the country the individual currently resides in or one that they have immigrated to.

When looking for SEO for an Immigration Law Firm don’t be afraid to ask for results.

A good SEO agency for lawyers should be able to break down how they improved a lawyer’s organic traffic and what percentage of that traffic eventually converted to leads.




  • Crawls your site on a weekly basis to look for on-site issues
  • Continuously explores new keyword opportunities
  • Finds relevant keyword blog opportunities
  • Eliminates junk sites
  • Assigns a custom weight to your keywords
  • Posts custom content on blogs with keyword in backlink text
  • Increases site traffic and search engine authority

seo company for lawyers

Whether you’re a full service giant or a small boutique law firm, SEO is customizable and scalable.

We have the legal clients sitting pretty at #1.

Ask us how our SEO marketing acumen made them millions.

frequently asked questions

Personal injury SEO is a long term process that is implemented by an experienced digital marketer with the main objective of ranking a website for personal injury search terms that potential clients are searching for in search engines. Personal injury SEO involves both technical website optimization strategies and creative content creation. In most cases, there are many competing marketing options available to you as a lawyer to grow your reach on online platforms.

Real estate SEO is the process of making your site show up higher in the search results. This is very important because for you to get more leads, you first need to be found in organic searches that equates to over 95% of all the web traffic. The first position on Google searches has an estimated 34.36% clickthrough rate for desktops and 34% for mobile. Real estate SEO is therefore a very important aspect for the success of company. A good number of sales can come from online searches.

SEO for personal injury lawyers is very important in getting potential clients from search engines. Often considered one of the most competitive fields of law, personal injury lawyers are striving to source a SEO expert that can deliver like no other. A comprehensive SEO strategy in this field involves creating different sub pages for the services offered and then ranking them high in search engines. This creates a higher chance of getting more clients online.