The insurance industry is competitive. As a result, you must seek out any advantage over your competitors in order to survive. While you may look at using a number of marketing ploys, one thing you cannot forget is the idea of SEO. Allow us to show you exactly why this approach is so important.
If you have never thought about SEO before, then this may change your mind.
Let’s start by introducing you to SEO itself. Search Engine Optimization involves skilled experts using a variety of techniques and methods to enhance your position on the search engines.
Whenever an individual goes to the likes of Google and enters a phrase or keywords, Google takes that information to then provide them with a series of results. The aim of SEO is to make your website more visible to the search engines. We will also then ensure your results appear further up those search pages.
People are more likely to click on a link that appears after a search rather than a paid ad at the side. However, there are other statistics that show the overall importance of SEO and why you should not ignore it.
It makes sense that the first page of results is the one that receives the most hits and clicks on links. The surprising thing is that only around 20% of all visitors will then venture onto the second page to check out the links there. This figure then drops to 10% of that remaining 25% that then goes to the third page.
What this means is that you are fighting for absolute scraps if you fail to appear on the first page. But I can take things even further.
With this front page, the 3 links at the top receive roughly 60% of the total clicks between them. The difference that this makes to the traffic that clicks on your link or visits your website is astonishing.
One thing we can guarantee is that your competitors have turned to SEO practices. Your business is being left behind. Is your business in a position to deal with that knowledge?
You are aware of the importance of getting ahead of others in your industry. Other insurance companies are investing in SEO as they understand its importance. If an individual conducts a search and finds your competition and not you, then what are they going to do?
The answer is simple. They will click on the link of another company and you will miss out on gaining a new client. That is the power and potential of SEO.
Trust is everything in the insurance industry. This trust is also reflected in the positioning of your link on the search engines. It’s known that people have a tendency to have faith in those links at the top of the page more than they do on the second page. It’s as if the trust aspect is automatic in nature.
When trust is one of the foundations that your business is built upon, it makes perfect sense for you to then want to lift your positioning as high as possible. After all, it will draw more people towards using your services or buying your products.
By now, you hopefully have a better awareness of the importance of SEO to your success. IN saying that, we should address the idea of doing it yourself.
While there are a number of guides out there that could help, a word of caution is required. Even though you may complete the absolute basics of SEO on your website, that is not going to get you anywhere when you come up against your competitors.
Also, SEO is harder than you think. There are so many different approaches to use in SEO. Due to depending on a variety of factors, making a mistake is all too easy. If you then throw in the way in which Google can never settle on the algorithm and change things constantly, then you have a major problem.
But it gets worse.
When Google makes a change to the algorithm, they then start penalizing websites. They do this as they are now doing something that goes against the rules. It’s not uncommon for a website to fall from the first page into Internet oblivion overnight. Of course, the website owner has no idea as to what happened.
As Google makes over 500 changes over the course of a year, keeping up to date with this is essential for effective SEO. Not only does it mean that changes to a strategy can take effect immediately, but you will also avoid running into problems when everything is handled in a professional manner.
The approach that Grey Smoke Media takes with your SEO requirements is that we treat you as an individual case or client. This is key as each campaign and SEO strategy is unique to you.
The way in which we tackle things depends on your industry, budget and even your competition. It’s impossible for us to tell you in advance exactly what we plan on doing until we have studied your market. Only after that are we in a position to advise you on the best course of action to achieve the optimum result.
No matter on those individual aspects, there are several points that we can make for every client.
First, we only use techniques and methods that are in line with the terms and conditions as set out by the search engines. This is known in the industry as white-hat methods, so you have nothing to fear with our plans or strategies.
Next, we use tried and trusted methods that have generated results for other clients. These are techniques we have experience in using, but we always tailor it to fit in with your own specific needs.
We will always seek to undertake expert keyword research on your behalf. We then incorporate that keyword strategy into both your marketing as well as your website. In addition, we will also include backlinks that are relevant and hold some weight with the search algorithm. When you then add in social media profiles, local business listings such as Google My Business along with other directories, you have a powerful combination that generates results.
So, why are we the best at what we do? Allow us to explain.
Not only do we have extensive experience within the industry, but we always strive to work closely with each client. Aside from explaining our approach and why we believe that it’s the best direction to head in, we are also open to any questions you may have.
We fully understand that you may never have delved into SEO before. After all, it’s dealing with insurance that is your main concern. Also, you may have heard that SEO is expensive and will often have spiralling costs. We will seek to put your mind at ease.
With us, there are no hidden costs or extras that we will then surprise you with. Instead, everything is out there in the open. If there are any changes to the approaches that we suggest, then this is only done after it’s discussed with you.
So, if your company operates within the insurance industry and you are actively seeking to boost your visibility online, then SEO is the only way forward. Make your life substantially easier by giving us a call here at Grey Smoke Media to see how we can help. Alternatively, contact us via our website and a member of our team will help guide you through the process. We look forward to helping you take your insurance business to the next level.