Marketers, developers, and businesses know that SEO is vital to improving the quality and quantity of organic web traffic. With the right on-page and off-page SEO techniques, you can boost your website’s search engine ranking, your audience reach, and your online reputation.
Search engine optimization (SEO) is one of the most fundamental and critical components of any marketing, optimization, and search-engine improvement strategy. That’s why many owners and businesses turn to specialized SEO agencies to implement the right methods and techniques rather than trying to do it themselves.
There are two search engine optimization types: On-page and off-page.
On-page SEO activities are entirely within your control and typically involve making changes directly to your website. Through on-site optimization, search engines like Google can understand, interpret, and relate your content to a user’s search query.
Conversely, off-page SEO tells search engines that your content isn’t just relevant but trustworthy, high-value, and widely used. Where on-page optimization affects your relevancy, off-site SEO is what determines your credibility.
Before you can begin planning your off-page SEO strategy, you need to understand exactly what it is and how it all works. We’re going to explain everything you need to know in this article.
If on-page SEO is a birthday party, off-page SEO is the invitation. Even if you host a fantastic party, no invitations mean no attendees. While this is an overly simplified explanation, it does convey how critical off-page optimization is.
Unfortunately, despite its importance, off-page SEO is rarely within your control. For example, some of the activities that go into the calculations may include:
Essentially, any optimization methods that don’t require changes directly to your website are typically classified as off-page SEO techniques.
On-page and off-page SEO are essential to ranking higher in search engine results pages (SERP), but each has a unique role to play.
On-page SEO is what you control. Anything you can do on your website to optimize your content and improve your SERP position fall under this umbrella, including:
Conversely, you typically have little control over your off-page SEO, which is why it’s so vital to employ the right techniques and methods to get the best results.
There are many off-page SEO techniques, but your website won’t necessarily benefit from them all. When you put together an off-page SEO strategy, consider the following methods and choose the ones that suit your site, industry, and audience the best.
The goal is to get social-media users and pages to tag or mention your brand, company, or business by name.
Although you can’t control brand mentions and whether they’re positive or negative, you can influence them. Be active on social media, engage with your audience, provide support and answers when required, and build trust with your visitors to help influence the positive conversations and feelings people have about your brand.
Comments are considered easy and effective, and they’re still the go-to off-page SEO technique for many inexperienced SEO experts. Unfortunately, some “black hat SEO” users gave the technique a bad reputation, and Google changed their algorithm to identify irrelevant comments and backlinks, disregarding them.
If you want to use blog comments in your off-page SEO strategy, ensure that you provide meaningful, relevant remarks.
Conversations are useful, but having a chat on a forum with a high domain authority that allows “dofollow” backlinks is invaluable for off-page SEO. Most forums allow you to customize your profile and add a link to your signature.
By posting and conversing with other forum members, you can increase your number of backlinks and the possibility of generating more traffic. Some forums that allow these backlinks include Joomla, DeviantArt, Windows Forum, Geek Village, SEOChat, and more.
In 2013, SEO mastermind Rand Fishkin said, “Don’t build links. Build relationships,” and it’s as relevant today as it was then. Whether you choose to connect with successful experts in your industry or a social media micro-influencer, these relationships can work wonders for your off-page SEO.
These influencers can help promote and share your content, generating more backlinks, brand mentions, and traffic for your website.
Being a guest author on another site is one of the most common off-page SEO techniques. In short, it means writing relevant high-value articles for authoritative websites and including a link back to your site.
Unfortunately, attempts to abuse this system have forced Google to adapt its algorithm to recognize irrelevant dofollow links in blog posts and web articles. If you’re going to use guest posts to boost your site’s SEO, ensure that you do so with relevant content and links.
You can use tools to find broken links on reputable websites, contact the owner, and volunteer one of your relevant links to replace it.
You won’t always get positive responses, but the method is reliable and tends to lead to high-value backlinks. There’s also the opportunity to build an ongoing backlink relationship with that site.
Social media links are automatically classified as “no-follow” and can’t increase your domain authority. Instead, their benefit comes in the form of correlation ratings. According to Google and other search engines, high social media interaction rates mean quality, and quality means better search rankings. In short, having a strong social media presence can benefit your off-page SEO.
This method involves posting quality content with eye-catching headlines on sites like StumbleUpon, Pocket, Pinterest, Digg, Reddit, and similar bookmarking websites to create backlinks and increase traffic.
Why have one piece of content when you can have many? Repurposing your content isn’t just one of the most effective off-page SEO techniques, it’s one of the most affordable and straightforward strategies.
For example, let’s say you publish a tutorial article on your website. That post can be repurposed into a video for YouTube and Facebook with links to the original article. You could also create an Instagram slideshow and an infographic with your site details. Not only do you generate more backlinks, you also give users more opportunities to find and visit your website.
Tied at 93, Quora and StackOverflow have the highest domain authorities among Q&A websites. With almost 580 million backlinks between them, it’s easy to understand why. In recent years, SEO experts have learned how to use that to their advantage.
To utilize these kinds of sites, you can pick a question relevant to your area of expertise and provide a useful and high-value answer while including a link to your website or post on the topic. It’s a simple off-page SEO technique that can drastically affect your domain score.
Newsletters are a very indirect off-page SEO technique, and some consider it an old-school one to boot. Even so, they’re still highly effective if done right. A well-designed newsletter with interesting, valuable content is an excellent way to lure subscribers back to your website.
Why is that important? Improving your traffic affects your Google ranking. In other words, if more people visit your website, even from a newsletter, it’s still good for your SEO.
Off-page SEO isn’t just important; it’s critical. While on-page SEO might tell search engines that you have relevant, useful content, off-page SEO tells them your content is better than competing content.
Every external link, recommendation, and social mention is interpreted as an endorsement of your domain, site, and content. Essentially, off-page SEO acts as a tiebreaker when a search engine like Google can’t decide which site to show in results.
Without off-page optimization, even the best website may never achieve a high rank in search engine results.
Creating and implementing an off-page SEO strategy is no easy feat. Do you need an expert team to help you choose off-page SEO techniques and boost your results? Book a demo with MySEOSucks, and we’ll help you dominate your SEO!
“Knowing where to place your keywords is important in SEO. You should try placing your keywords in the title tag, URL, and in the first 100 words of your content.”
Backlinks are links from another site that direct visitors to your site and they affect your domain authority. Unfortunately, not all backlinks benefit your site’s score. Backlinks from trusted and authoritative websites will improve your score, while spam links will decrease your score and the quality of your off-page SEO.
There are many types of links, but the three primary types are internal, outgoing, and incoming. Internal links direct visitors from one page to another within your site. Outgoing links lead users from your site to other sites, while incoming links bring people from other online locations to yours.
Many online tools can help you monitor your backlinks. The top five are:
Some software platforms may suggest that it’s possible to buy reputable backlinks, but this is a risky strategy. Instead, find a provider that can help you build a long-term, sustainable backlinking strategy.