Company websites are important for any brand navigating the currents of the digital era. The websites serve as a modern, dynamic, and even interactive tool for marketing businesses to target customers online.

But, for brands to reach new clients through their websites, they need an effective content marketing strategy.

A 2013 analysis shows that conversion rates are higher for companies using content marketing strategies than those that don’t. This highlights the importance of an effective content marketing strategy.

To reap this benefit, you must have the right content marketing tools. These innovative tools can be the key to your brand’s successful content marketing campaign.

Recommended

Ahrefs

Ahrefs is a well-known toolset for backlinks and SEO analysis. It is a software company that develops online SEO tools and free educational materials for marketing professionals.

Features:

  • Competitor research
  • Link Building
  • Keyword Research
  • Website Audit
  • Content Research
  • Rank Tracking
  • Mentions Monitoring

 

Our Top Picks

Trello

Trello is a content team collaboration platform. It’s a great organization and
productivity resource to schedule tasks like content writing, publishing, and sharing.

Features

  • Well-organized board
    and card system
  • Detailed card
    overview
  • In-line editing
  • Progress meter
    checklist
  • File attachment
  • Tags, label, and
    comments sections
  • Searchable
    database
ClickFunnels

ClickFunnels is a sales funnel creation tool that provides users with a shopping cart,
auto-responder, and email service, among others.

The platform is a sales funnel builder that helps entrepreneurs to list,
sell, and deliver their products online. 

Features

  • Sales funnels
  • Drag-and-drop web page
    editor
  • Smart shopping
    cart
  • Payment gateways
  • Email
    integrations
  • A/B testing
SEMRush

SEMRush brands itself as an all-in-one marketing toolkit. The platform provides
billions of keywords and runs in-depth website audits for businesses.

Features

  • Access to over 20
    billion keywords 
  • Supports 130
    countries
  • Competitor website
    tracker
  • Pay-Per-Click campaign
    management
  • Social media
    monitoring
MailChimp

MailChimp is an email marketing tool that helps in audience management and webpage
design, among others. 

Features

  • Drag‑and‑drop
    builder
  • Marketing
    automation
  • Real‑time
    analytics
  • Social sharing
  • Custom forms
  • Mobile sign up
    forms
BuzzSumo

BuzzSumo is a content marketing tool that provides four key services: trend
monitoring, data analysis, content discovery, and influencer search.

Features

  • Discover trends
  • Competitor
    analysis
  • Content
    distribution
  • Identify key
    influencers 
  • Reports
    exporting
Slack

Slack is a workplace communication and collaboration tool. The platform is
designed to help users collaborate with co-workers and team members online from anywhere in the
world.

Features

  • Managing and tracking
    documents
  • Advanced search
    modifiers
  • Instant messaging
    platform
Canva

Canva is a graphic design platform that supports basic photo editing. You can
also use the tool  to design social media images, documents, infographics, and flyers.

Features

  • Font and icon database
    for graphic designs and visual content
  • Photos, videos, and
    marketing templates
  • Drag-and-drop
    interface
Asana

Asana is a work management platform that enables teams to work together on
projects. With Asana, you can assign tasks to team members, share projects, and monitor team
activities.

Features

  • Set strategic goals and
    track progress in one place
  • Customizable
    dashboards
  • Gantt chart
  • Real-time monitoring of
    work progress
  • Custom calendar
  • Email
    integration
SearchEye

SearchEye provides a universal view of keyword usage on your site. It offers simple
adjustments that can improve traffic and click rates.

Features

  • Provides SEO
    keywords
  • Helps search engines
    evaluate content
  • Meta descriptions that
    function as ads
  • Generates title
    tags

Top Content Management Tools Comparison

HubSpot Squarespace WordPress
Product Summary HubSpot is a marketing tool that offers users the features they need to create engaging content. The platform also enables content marketers to deliver web content faster to their target audience. Squarespace is an ideal platform for individuals and small businesses that want to sell their products and services online. The platform can be used for building online shops and to start personal websites and blogs. WordPress is a content creation platform with excellent functionalities, powerful features, built-in plugins, and impressive customer service and support. 
Key Features
  • Integrated social publishing
  • Search engine optimization 
  • A/B testing landing pages
  • Blog analytics
  • Event-based automation triggers
  • Easy DIY website builder
  • Built-in mobile websites
  • Custom WYSIWYG editor
  • Automatic image scaling
  • Streamlined website publishing
  • Numerous publishing tools
  • Search engine optimized sites
  • Full standards compliance
  • WordPress plugins
Price Hubspot starter packages is available for $35 a month Squarespace plans begin at $12 per month Depending on your needs, the price can range from $100 to $500 to $3000, to even as high as $30,000 or more.
HubSpot is more than just a content management software platform since it lives on top of your CRM. Try out HubSpot with their free trial at https://www.hubspot.com/ If you want a simpler way to manage your portfolio site, SquareSpace will be a top content management system to consider. Learn more at https://www.squarespace.com/ As a free and open-source CMS, WordPress is virtually limitless. Visit their site at https://wordpress.com/

 

Top Content Marketing Tools You Need

Content technology proficiency is important for a successful content marketing strategy. You can use different marketing tools and platforms to support your content marketing campaign.

Today, there are several types of content marketing tools available to content creators online.


Content Team Collaboration Tools

  • Asana
  • Slack
  • Trello

Digital Analytics Tools

  • Google Analytics
  • Semrush
  • Adobe Marketing Cloud

Content Project Management Tools

  • Basecamp
  • CoSchedule
  • DivvyHQ

Email Marketing Tools

  • MailChimp
  • GetResponse
  • SendinBlue

Search Engine Optimization Tools

  • SearchEye
  • Ahrefs
  • Moz

What is a Content Team Collaboration Tool?

Content collaboration tools are designed to help a company manage, store, and process its data. With a digital collaboration system, your teams can store or retrieve files they need for their tasks.

Collaborative software for workers has been around since the late 1980s.  Computer programs like Lotus Notes and GroupWise combined email with document management. The programs also featured calendaring and scheduling for groups. 

Workflow software supported the remote input of information from workers. This allowed them to collaborate on a project and to move the project through a series of steps to completion.

How Do Content Team Collaboration Tools Work?

Collaboration platforms can route work through a systematized process. They can distribute pieces and tasks to certain teams and help coordinate activities. 

With content team collaboration tools, people can work together to get the job done fast, regardless of where they’re located.

What to Look for in a Content Team Collaboration Tool?

Below are some crucial points to consider when you’re looking for a team collaboration app:

  • Keep security in mind.

Your top priority must be securing your organization’s data when looking for online marketing platforms. Check if the tool you want to buy has SSL encryption and other security features.

You must also look for a platform that allows you to track and manage how internal tools are using your data. Especially in the case of cloud-based software, you must make sure that workplace tools are trustworthy and offer secure services.

Look for tools with features like organization-wide two-factor authentication and data encryption. Single sign-on to access multiple apps and General Data Protection Regulation compliance are also security features to look for.

  • Look for more than a chat application.

Don’t settle for a content team collaboration platform with just a chat feature. 

A good team collaboration tool should have other features like screen sharing, IMs, reminders, and automation of workflows. It can also include virtual conference rooms, virtual assistant, file sharing, and streamlined conversations.

Adopt a collaboration tool that streamlines your workflow, allows your team to stay connected, and increases their pace.

  • Assess your brand’s needs.

A content team collaboration software must effectively meet your needs, It must have features that align with your organizational requirements.

To know what is the best content team collaboration tool for you, you must assess your business needs and know any marketing gaps that need to be addressed. 

Once you have a solid list of what you want, you can begin searching and comparing products.

  • Easy use for your whole organization.

Ease of use is one of the most sought-after factors in considering new software. It’s important to consider how easily your team can use the content team collaboration platform you want.

An easy-to-use platform can reduce the time and effort you and your employees spend on learning how to use new software. 

Sign up for a demo before making a purchase to make sure that the tool you want is going to be easy to use for you and your team.

  • Automate administrative tasks.

When looking for a team collaboration app, you must choose the platform that provides your admin team with three features:

  1. Invite and manage users
  2. Designate roles 
  3. Adjust policies to streamline processes
  • Put importance on task management.

A robust task management feature can help your team accomplish your projects on time. It can also help manage workloads effectively. 

Team collaboration software can help improve your process of task management. Some tools also enable tracking task progress, which encourages accountability and motivates employees to work responsibly.

PROTIP

Pro tip

To have a valuable marketing strategy, make sure to have the right tools at your disposal. Call us today and reap the benefits of an effective content marketing strategy.

 

Content Team Collaboration Tools Reviews

Asana

Asana can help keep the projects in your program organized and on track. The platform enables you to map, manage, track, and discuss your projects. 

The collaboration tool is designed to save time, reduce distractions, and improve productivity by centralizing your team’s work.

 

Pros Cons
Feature-rich free plan Mobile app can be improved
Streamlined project management Cannot assign a task to more than one user
Supports integration with a wide range of digital platforms Email clutter

 

Asana offers three pricing options to clients: basic, premium, and business. The basic option is free and offers basic workflows and basic monitoring features.

Meanwhile, premium users can pay $131.88 yearly or $13.49 monthly. The premium option includes unlimited dashboards across unlimited projects. It also includes automated workflows.

If you want the business option, you can pay $299.88 yearly or $30.49 monthly. With this price, you can have advanced workflows and advanced reporting features.


Slack

Slack is a business communication platform that offers many internet relay chat-style features. The platform has communication channels that can be organized by topic, private groups, and direct messaging.

 

Pro Cons
Customizable notification settings Free version has limited integration services
Search and archive features Search limits on the free version
Speedy customer support Limited options on video and audio calls

 

Slack has free tools, as well as pro, business, and enterprise grid versions. 

Slack pro price begins at $6.67 per month. Meanwhile, the business version costs $12.50 per month. The price for the enterprise grid option is available upon request.


Trello

Trello is a web-based, list-making platform. A subsidiary of the software company Atlassian, Trello provides users with a flexible way to manage their projects. It can be used by employees anywhere in the world. 

 

Pro Cons
Flexible and customizable No time-tracking feature
Mobile version available Progress reports unavailable
User-friendly interface No billing functions

 

You have four versions to choose from when you start using Trello: the free, standard, premium, and enterprise versions. The standard price begins at $5 per month while the premium price begins at $10 per month. 

The enterprise version is available for $17.50 per month. But, the price can go up depending on the number of users.

What is a Digital Analytics Tool?

Digital analytics tools analyze the data from your brand’s online marketing activity. The tools aim to improve customer experience, expand audience reach, and convert engagements into business. 

These tools aim to help you determine the effectiveness of your website marketing strategies. It can also improve your social media marketing campaigns.

You can use digital analytics to:

  • Monitor the way your online content is performing
  • Record insights from the audience or subscribe base
  • Improve your content marketing strategy

By having accurate web traffic information, companies can improve their marketing strategies and optimize customer experiences.

Using digital analytics tools can help businesses interpret customer engagement data through data visualization.

Because raw data can sometimes be difficult to interpret, digital analytics platforms offer an easy way for marketers to visualize their website and mobile app data.

These tools are important because they can also help businesses make better decisions.

Before data analytics was introduced, decision-making has been based on experience and gut feel. 

Now, marketers have the ability to support decisions with data. This has enabled more people to be decision-makers on their own.

Digital analytics tools help marketers make more informed decisions. This allowed employers to put the capabilities in the hands of more employees than just the experienced ones.

Before digital analytics, marketers relied on offline data to understand consumer behavior. This is because online activity was rare and web data was still scarce. This was known as the days of digital analytics 1.0. 

During this era, data came from just one channel – the web. 

Fortunately for analysts, technologies began to evolve. A suite of digital measurement and optimization tools were introduced, such as A/B testing solutions, multivariate testing, and voice of customer surveys.

This was the era of digital 2.0. During this era, there was an ecosystem around digital analytics tools. But, it was only focused on the web.

This era soon gave way to the current era, digital analytics 3.0. The era is marked by an explosion of data from several sources. 

These sources include digital channels, user devices, and other customer touchpoints.

How Do Digital Analytics Tools Work?

Digital analytics was introduced to help brands curate data, and then process it based on metrics and goals. 

Marketers, analysts, and web developers use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites.

The software captures web traffic data such as visits,  unique visitors, session lengths, page entries and exits, and other behavioral funnels. 

It consolidates campaign, website, and on-page data into one interface to provide businesses with insight into how their online properties are performing. 

Some platforms also enable marketers to plan their online communication and test new page interfaces based on performance results. This can be a crucial tool for businesses that want a data-driven marketing strategy in all their online interactions.

Marketers also deploy digital analytics products to:

  • Integrate with conversion rate optimization and A/B testing software, which can improve customer experiences.
  • Exchange data with digital advertising and other marketing systems, which outlines customer journeys across advertising and social media channels.

What to Look for in a Digital Analytics Tool?

Below are some features you should consider when looking for a digital analytics tool:

  • Measures web traffic.

Good digital analytics means measuring all types of web traffic. This includes visits, unique visitors, sessions, user entry and exit pages, and other important client behaviors.

  • Monitors digital events.

You must choose a digital analytics platform that allows you to track any tagged digital event. A good digital analytics tool should enable you to monitor any conversions and other crucial digital events.

  • Provides consistent reports.

Choose a digital analytics tool that reports on traffic over time and in real-time. This allows you to determine the effectiveness of your online marketing campaigns.

  • Sorts traffic intuitively.

Good digital analytics tools can sort your web traffic based on demographics, acquisition medium, device,  geography, and other factors. 

Digital Analytics Tools Reviews

Google Analytics

Google Analytics is an analytics platform designed to track and report website traffic. Introduced in 2005, the tool produces statistics that support search engine optimization and marketing purposes.

 

Pro Cons
Offers in-depth reporting Constant updates can be confusing for users
Provides insightful website traffic UI/UX design can be improved
Comes from a reliable and trustworthy brand Premium version is pricey

 

Google provides two versions of Google Analytics: the free, standard version and the premium version, which is Google Analytics 360. The price for Google Analytics 360 starts at $150,000 per year.

 

Semrush

Semrush is a digital marketing tool designed for improving online visibility. The platform is also used to discover marketing insights.  Workers in the fields of SEO, keyword research, competitive research, and PR can use Semrush.

 

Pro Cons
Offers a comprehensive keyword research service Lacks keywords management
Features proactive SEO recommendations Only provides data for one search engine (Google)
Provides useful project-based SEO campaign Mobile app interface needs improvement

 

Semrush offers users three paid versions: pro, guru, and business. The pro version costs $119.95 per month, the guru version costs $229.95 monthly, and the business version is available for $449.95 per month.


Adobe Marketing Cloud

Adobe Marketing Cloud functions as a collection of integrated marketing and analytics products. The suite includes Adobe Campaign, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Target, and Adobe Analytics.

 

Pro Cons
Features impressive cross-platform integration Can integrate more social sites
Enables easy management once live Search feature can be improved
Offers excellent customer relationship management Limited setup time feature

 

The price of Adobe Marketing Cloud varies depending on the company’s size and needs. Adobe also presents special rates to organizations that are interested in other Adobe products.

What is a Content Project Management Tool?

Managing projects is not an easy task. There are a lot of things to consider and it can easily become chaotic and disorganized.

Fortunately, there are content management tools that can help people create, edit, and store web content.

These tools are designed to help content managers who juggle people, tasks, and goals. These tools are designed to ensure that every project is successful.

Without content project management tools, you may be wasting a lot of time on unimportant things and doing more work than what is needed. 

The development of these tools can be tied to early project management platforms that took off in the ‘80s and ‘90s.

During this time, the information management sector grew, which was fueled by the advent of personal computers and networking facilities. 

The growth resulted in low-cost PCs that enabled multitasking and complex project management. The new features allowed for the growth of project management tools and software programs.

How Do Content Project Management Tools Work?

Project management tools come with features that support efficient project planning, resource management, and immediate problem resolution.

These tools can help creators and bloggers improve planning and scheduling. It also promotes better collaboration by connecting employees through the platform.

What to Look for in a Content Project Management Tool?

Below are important content project management features that you should look for:

  • Enables task sharing.

Rather than sharing a file from person to person, content project management tools enable multiple people to work on one task at the same time. 

Make sure to choose a tool that enables task sharing. This way, your team will get updated each time someone makes adjustments to tasks.

  • Supports mobile phone use.

In the current digital climate, phones aren’t just for playing games and texting. They’re now tools to view spreadsheets and create reports.

If you and your teammates use phones as much as your laptops to complete projects, you may want to use a management tool with an app or a well-designed mobile webpage.

  • Highlights different organizational roles.

The software that you should choose must make it easy for users to know what projects they need to work on.  This feature can make the experience easier for you and your team.

  • Promotes internal communication.

A good content project management software can support all the branches of a project in one location. 

This means that the software you have to choose must allow you to attach files, upload presentations, and make comments or notes. Consider using platforms with chat, email, and video conferencing features.

Content Project Management Tools Reviews

Basecamp

Basecamp is an online collaboration platform that lets you manage your work with others. The tool is designed to let users keep track of tasks, deadlines, files, discussions, and announcements involving work.

 

Pro Cons
Has a useful to-do-list feature Limited project views
Offers real-time communications Task prioritization isn’t available
Features an integrated calendar Only supports basic projects

 

Aside from the free version, Basecamp has a business version that costs $99 per month. This version has additional features like priority support, advanced client access, and project templates.

 

CoSchedule

CoSchedule is a collaborative platform that allows users to create reusable project checklists through task templates. After creating a project workflow, you can add due dates and assign tasks to automatically populate every time you start a new project.

 

Pro Cons
Has a ‘Write Better Headlines’ feature Software isn’t intuitive
Supports integration with other digital platforms Unreliable scheduled posting
Allows social media sharing Pricey for small businesses

 

CoSchedule offers a Marketing Calendar for $29 monthly. This version offers a real-time editorial calendar, automated publishing, and easy rescheduling of projects.

The tool also has a Marketing Suite version that manages marketing requests and stores assets. The price for this version is available upon request.


DivvyHQ

DivvyHQ is a cloud-based collaboration platform designed to help marketers execute demanding, complicated, and content-centric marketing projects. 

The platform boasts a unique functionality that features web-based calendars, content management, and online collaboration to help global content teams.

 

Pro Cons
Has comments and file attachment features No mobile app
Features a great overall functionality Requires constant tab refresh
Streamlines complex content approval processes  Slow load times on certain pages

 

DivvyHQ has three paid versions: starter, pro, and enterprise. 

The starter version costs $29 monthly while the pro version costs $70 per month. The price for the DivvyHQ enterprise version is available upon request.

What is an Email Marketing Tool?

Email marketing tools are designed to help marketers write, transmit, test, improve, and report on their email campaigns. 

The first email campaign happened in 1978 when a marketing manager named Gary Thuerk conducted the first mass emailing to promote DEC machines. This stunt resulted in $13 million worth of sales for DEC machines.

After the rise of the internet in 1991, marketers began to use Hotmail, the first web-based email service. Hotmail gave marketers a new way to reach customers. 

Previously, email was only for students or employees. The introduction of personal email addresses provided a new marketing strategy to online entrepreneurs.

Before the internet, business-to-consumer direct marketing was done through mail or the telephone. But, these avenues were expensive for businesses. With email, marketers had a cost-effective way to sell products and services to consumers. 

Now, marketing automation systems are available and supporting brands to expand their consumer reach online. These tools enable advanced sorting, which allows companies to send targeted email communication. 

How Do Email Marketing Tools Work?

Email marketing software solutions have several features that aim to improve a brand’s email campaigns.

These tools function as avenues for direct selling or marketing. They can send emails to promote products or services.

Email marketing software can also work as a communication tool. You can send newsletters to provide high-quality content that promotes your product’s value and caters to your customers’ interests. 

The tools also offer autoresponder features that send multi-tiered emails based on the recipient’s feedback.

What to Look for in an Email Marketing Tool?

Below are some of the features to look for when choosing an email marketing tool:

  • Adheres to CAN-SPAM rules.

Several people issued spam complaints as email campaigns became more widespread. To address this, the US Congress introduced CAN-SPAM regulations in 2003. 

When choosing an email marketing software, you must settle for a tool that adheres to CAN-SPAM rules.  Choose a platform that analyzes emails for the probability of being pinged by spam filters.

  • Supports What You See Is What You Get (WYSIWYG) editing.

You must settle for an email marketing software that lets you see how your email appears before launching. The platform must also come with features like built-in templates, drag-and-drop function, responsive format, and photo editing. 

  • Supports social media integration.

You must choose an email marketing software that enables integration with social media platforms like Facebook, Twitter, and LinkedIn. This feature is important because it can expand your audience reach.

  • Provides A/B testing.

You must look for an email marketing platform that enables A/B testing. With this feature, you can send email sets to a small group to check feedback on the subject line, design, and copy. 

This feature allows you to fine-tune your email marketing campaign and send the best-performing version to the rest of your mailing list.

  • Manages mailing list.

A good email marketing tool can manage and sort your mailing list into smaller, targeted groups based on your metrics. 

This allows you to conduct unique email marketing campaigns for each mailing list subgroup. Some email marketing solutions have automatic segmentation features based on geolocation, purchase history, demographics, autoresponder feedback, and other metrics.

  • Enables customer relationship management integration.

Choose an email marketing system that integrates with popular CRM solutions. This can help you align sales and marketing activities. 

You can add the leads from your CRM efforts to the mailing list and include them in email marketing campaigns. 

CRM integration can also provide context to your mailing lists. This can include demographics, purchase history, and previous engagement.

Email Marketing Tools Reviews

MailChimp

Mailchimp is an email marketing platform founded in 2001.  The lead generation platform is designed to help small businesses grow their business on their own terms through marketing automation.

 

Pro Cons
Functions as a full marketing hub Email template experience can be improved
Provides revenue-sharing options Limited campaign tracking processes
Has turnkey e-commerce for users

 

MailChimp has three paid versions: premium, standard, and essentials. 

Premium price begins at $299 a month and standard price begins at $14.99 monthly. Meanwhile, the essentials version is available for $9.99 a month.

The price varies depending on the customer’s number of contacts.


GetResponse

GetResponse is an email marketing tool that enables users to create mailing lists and store data. It also allows users to view and analyze statistics related to their email campaigns.

 

Pro Cons
Has impressive email and SMS features Analytics features are lacking
Features e-commerce integration Phone support can be improved
Provides auto-responder options

 

The basic GetResponse version is available for $25 per month. This version allows you to send emails and develop an engaged contact base.

Meanwhile, the plus version price is $49 a month. This version has features that enable you to generate leads, sell products, and grow your profits.

The price for the professional version is $99 a month. This has features that optimize your marketing results with pro automation and integrations.

GetResponse also offers a version with custom pricing for a more personalized and flexible platform.

 

SendinBlue

SendinBlue functions as an all-in-one marketing platform to help clients engage with their contacts through targeted and meaningful communication. The platform features an all-in-one solution for marketing automation, email marketing, SMS marketing, chat, and Facebook ads.

 

Pro Cons
Boasts SMS and email chat features Tedious account setup process
Offers template building options Data import feature can be improved
Has an impressive range of automation and integration Advanced template options aren’t free

 

SendinBlue has three paid versions: lite, premium, and enterprise. The price for SendinBlue Lite begins at $25 a month. 

Meanwhile, the premium version is available for $65 a month. The price for the enterprise version is available upon request.

What is an SEO Tool?

A search engine optimization software is an online tool that helps you monitor and analyze data relating to your website’s ranking in search engines. 

SEO data include keyword rankings, keyword trends, backlinks, and even website speed. The platform provides a snapshot of how your website is performing in search engines for your top-priority key phrases and areas for improvement.

How Do SEO Tools Work?

Google and other search engines comb through pages on the web. They index and categorize them in what would be the universe’s biggest library. 

When you look for something online, you’re putting in a request to the library. Search engines analyze your search term and provide web pages that are most relevant to what they think you’re looking for.

To help search engines deem your content ideas relevant, SEO tools can help you optimize your website for search. These tools can help you increase your SEO ranking by providing relevant keywords and improving your content.

What to Look for in an SEO Tool?

Below are some of the things to look for when you’re choosing an SEO tool:

  • Provides keyword research tools.

Keyword research is essential to discovering target keywords that can drive traffic in search engines. 

Without a keyword research feature in your SEO tool, you may need an off-the-shelf solution, which comes at an extra cost. 

  • Enables rank tracking.

Rank tracking is an important feature in an SEO tool. It can help you understand where your website stands in search engine rankings. It also shows the keywords relevant to your ranking.

  • Supports on-page auditing.

You must choose an SEO tool that supports on-page auditing. This feature can help you find pages on your website to optimize.

On-page auditing can give you actionable insight. It can also suggest changes that you can make to better optimize any piece of content in your website.

This is a more effective action than blindly changing every aspect of the page, even if those changes may not be necessary.

  • Offers backlinks analysis.

Backlinks are one of the most important factors of search engine rankings. Backlinks tell search engines that your webpage is popular, well-liked, and worthy of a high ranking.

A backlink analysis feature can help you analyze your competitors’ backlinks. You can use this data to develop a backlinks profile of your own.

SEO Tools Reviews

SearchEye

SearchEye is an SEO platform that shows users how exactly they’re using keywords on their site. The platform provides reports that analyze a site’s keyword usage to help clients optimize keywords usage and improve visibility.

 

Pros Cons
Features a Title Tags generator
Shares SEO value of one page onto another
Offers effective SEO solutions for websites

 

Ahrefs

Ahrefs.com is a popular platform for backlinks and SEO analysis. The tool analyzes a client website for common SEO issues and it also monitors SEO health over time.

 

Pros Cons
Offers an effective site explorer feature Limited SEO reporting
Has impressive site-specific crawling capability. User experience can be improved
Provides in-depth search engine results page analysis

 

Ahrefs has several paid options available for clients. The price starts at $99 a month for the lite version. Ahrefs also offers standard, advanced, and agency pricing options.

The standard price costs $179 a month, while the advanced option is available for $399 monthly. The agency version costs $999 a month.


Moz

Moz Pro is an SEO tool introduced in 2004. The platform helps users drive more site traffic using SEO analytics solutions, including keyword research (search volume analytics), link building, site audits, and page optimization.

 

Pros Cons
Generates industry-standard metrics User experience isn’t intuitive
Provides useful suggestions on page optimization  Features can be overwhelming to small and midsize business
Features redesigned crawling capability

 

Moz provides four pricing options to buyers: standard, medium, large, and premium. The standard price is $99 per month while the medium version costs $179 monthly.

Moz Large is available for $249 a month and Moz Premium costs $599 monthly.

The Bottom Line / Conclusion

A successful content marketing strategy can deliver enormous value that you can’t get from other traditional forms of marketing. But, for your strategy to become successful, you’ll need the best content marketing tools. 

With the help of content marketing systems and SEO professionals, you can drive traffic to your website. You can also expand your audience reach online by using content marketing platforms.

Content marketing tools can also boost your effort in converting your audience to paying customers. 

For more effective content marketing tips,  you can visit the MySEOSucks website and learn how to improve your content marketing strategy. Call us now and know more content marketing guides and tips that can give value to your business.

 

Best Content Marketing Tools FAQs

What is content marketing?

Content marketing is the use of online material, like videos, blogs, and social media posts, to stimulate interest in a brand’s products or services.

What is a content marketing toolkit?

A content marketing toolkit is a solution designed to help marketing teams manage their tasks and create content that can drive traffic. The solution helps create and improve your existing content plan or research, write, and audit content.

How effective is content marketing?

An effective content marketing strategy can boost organic search traffic on your website. It can also expand brand awareness and can drive conversion rates.

f you have an effective content marketing strategy, you can also  enjoy more social media engagement and PR results.