Company websites are important for any brand navigating the currents of the digital era. The websites serve as a modern, dynamic, and even interactive tool for marketing businesses to target customers online.
But, for brands to reach new clients through their websites, they need an effective content marketing strategy.
A 2013 analysis shows that conversion rates are higher for companies using content marketing strategies than those that don’t. This highlights the importance of an effective content marketing strategy.
To reap this benefit, you must have the right content marketing tools. These innovative tools can be the key to your brand’s successful content marketing campaign.
Ahrefs is a well-known toolset for backlinks and SEO analysis. It is a software company that develops online SEO tools and free educational materials for marketing professionals.
Trello is a content team collaboration platform. It’s a great organization and
ClickFunnels is a sales funnel creation tool that provides users with a shopping cart,
The platform is a sales funnel builder that helps entrepreneurs to list,
SEMRush brands itself as an all-in-one marketing toolkit. The platform provides
MailChimp is an email marketing tool that helps in audience management and webpage
BuzzSumo is a content marketing tool that provides four key services: trend
Slack is a workplace communication and collaboration tool. The platform is
Canva is a graphic design platform that supports basic photo editing. You can
Asana is a work management platform that enables teams to work together on
SearchEye provides a universal view of keyword usage on your site. It offers simple
|Product Summary||HubSpot is a marketing tool that offers users the features they need to create engaging content. The platform also enables content marketers to deliver web content faster to their target audience.||Squarespace is an ideal platform for individuals and small businesses that want to sell their products and services online. The platform can be used for building online shops and to start personal websites and blogs.||WordPress is a content creation platform with excellent functionalities, powerful features, built-in plugins, and impressive customer service and support.|
|Price||Hubspot starter packages is available for $35 a month||Squarespace plans begin at $12 per month||Depending on your needs, the price can range from $100 to $500 to $3000, to even as high as $30,000 or more.|
|HubSpot is more than just a content management software platform since it lives on top of your CRM. Try out HubSpot with their free trial at https://www.hubspot.com/||If you want a simpler way to manage your portfolio site, SquareSpace will be a top content management system to consider. Learn more at https://www.squarespace.com/||As a free and open-source CMS, WordPress is virtually limitless. Visit their site at https://wordpress.com/|
Top Content Marketing Tools You Need
Content technology proficiency is important for a successful content marketing strategy. You can use different marketing tools and platforms to support your content marketing campaign.
Today, there are several types of content marketing tools available to content creators online.
Content collaboration tools are designed to help a company manage, store, and process its data. With a digital collaboration system, your teams can store or retrieve files they need for their tasks.
Collaborative software for workers has been around since the late 1980s. Computer programs like Lotus Notes and GroupWise combined email with document management. The programs also featured calendaring and scheduling for groups.
Workflow software supported the remote input of information from workers. This allowed them to collaborate on a project and to move the project through a series of steps to completion.
Collaboration platforms can route work through a systematized process. They can distribute pieces and tasks to certain teams and help coordinate activities.
With content team collaboration tools, people can work together to get the job done fast, regardless of where they’re located.
Below are some crucial points to consider when you’re looking for a team collaboration app:
Your top priority must be securing your organization’s data when looking for online marketing platforms. Check if the tool you want to buy has SSL encryption and other security features.
You must also look for a platform that allows you to track and manage how internal tools are using your data. Especially in the case of cloud-based software, you must make sure that workplace tools are trustworthy and offer secure services.
Look for tools with features like organization-wide two-factor authentication and data encryption. Single sign-on to access multiple apps and General Data Protection Regulation compliance are also security features to look for.
Don’t settle for a content team collaboration platform with just a chat feature.
A good team collaboration tool should have other features like screen sharing, IMs, reminders, and automation of workflows. It can also include virtual conference rooms, virtual assistant, file sharing, and streamlined conversations.
Adopt a collaboration tool that streamlines your workflow, allows your team to stay connected, and increases their pace.
A content team collaboration software must effectively meet your needs, It must have features that align with your organizational requirements.
To know what is the best content team collaboration tool for you, you must assess your business needs and know any marketing gaps that need to be addressed.
Once you have a solid list of what you want, you can begin searching and comparing products.
Ease of use is one of the most sought-after factors in considering new software. It’s important to consider how easily your team can use the content team collaboration platform you want.
An easy-to-use platform can reduce the time and effort you and your employees spend on learning how to use new software.
Sign up for a demo before making a purchase to make sure that the tool you want is going to be easy to use for you and your team.
When looking for a team collaboration app, you must choose the platform that provides your admin team with three features:
A robust task management feature can help your team accomplish your projects on time. It can also help manage workloads effectively.
Team collaboration software can help improve your process of task management. Some tools also enable tracking task progress, which encourages accountability and motivates employees to work responsibly.
To have a valuable marketing strategy, make sure to have the right tools at your disposal. Call us today and reap the benefits of an effective content marketing strategy.
Asana can help keep the projects in your program organized and on track. The platform enables you to map, manage, track, and discuss your projects.
The collaboration tool is designed to save time, reduce distractions, and improve productivity by centralizing your team’s work.
|Feature-rich free plan||Mobile app can be improved|
|Streamlined project management||Cannot assign a task to more than one user|
|Supports integration with a wide range of digital platforms||Email clutter|
Asana offers three pricing options to clients: basic, premium, and business. The basic option is free and offers basic workflows and basic monitoring features.
Meanwhile, premium users can pay $131.88 yearly or $13.49 monthly. The premium option includes unlimited dashboards across unlimited projects. It also includes automated workflows.
If you want the business option, you can pay $299.88 yearly or $30.49 monthly. With this price, you can have advanced workflows and advanced reporting features.
Slack is a business communication platform that offers many internet relay chat-style features. The platform has communication channels that can be organized by topic, private groups, and direct messaging.
|Customizable notification settings||Free version has limited integration services|
|Search and archive features||Search limits on the free version|
|Speedy customer support||Limited options on video and audio calls|
Slack has free tools, as well as pro, business, and enterprise grid versions.
Slack pro price begins at $6.67 per month. Meanwhile, the business version costs $12.50 per month. The price for the enterprise grid option is available upon request.
Trello is a web-based, list-making platform. A subsidiary of the software company Atlassian, Trello provides users with a flexible way to manage their projects. It can be used by employees anywhere in the world.
|Flexible and customizable||No time-tracking feature|
|Mobile version available||Progress reports unavailable|
|User-friendly interface||No billing functions|
You have four versions to choose from when you start using Trello: the free, standard, premium, and enterprise versions. The standard price begins at $5 per month while the premium price begins at $10 per month.
The enterprise version is available for $17.50 per month. But, the price can go up depending on the number of users.
Digital analytics tools analyze the data from your brand’s online marketing activity. The tools aim to improve customer experience, expand audience reach, and convert engagements into business.
These tools aim to help you determine the effectiveness of your website marketing strategies. It can also improve your social media marketing campaigns.
You can use digital analytics to:
By having accurate web traffic information, companies can improve their marketing strategies and optimize customer experiences.
Using digital analytics tools can help businesses interpret customer engagement data through data visualization.
Because raw data can sometimes be difficult to interpret, digital analytics platforms offer an easy way for marketers to visualize their website and mobile app data.
These tools are important because they can also help businesses make better decisions.
Before data analytics was introduced, decision-making has been based on experience and gut feel.
Now, marketers have the ability to support decisions with data. This has enabled more people to be decision-makers on their own.
Digital analytics tools help marketers make more informed decisions. This allowed employers to put the capabilities in the hands of more employees than just the experienced ones.
Before digital analytics, marketers relied on offline data to understand consumer behavior. This is because online activity was rare and web data was still scarce. This was known as the days of digital analytics 1.0.
During this era, data came from just one channel – the web.
Fortunately for analysts, technologies began to evolve. A suite of digital measurement and optimization tools were introduced, such as A/B testing solutions, multivariate testing, and voice of customer surveys.
This was the era of digital 2.0. During this era, there was an ecosystem around digital analytics tools. But, it was only focused on the web.
This era soon gave way to the current era, digital analytics 3.0. The era is marked by an explosion of data from several sources.
These sources include digital channels, user devices, and other customer touchpoints.
Digital analytics was introduced to help brands curate data, and then process it based on metrics and goals.
Marketers, analysts, and web developers use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites.
The software captures web traffic data such as visits, unique visitors, session lengths, page entries and exits, and other behavioral funnels.
It consolidates campaign, website, and on-page data into one interface to provide businesses with insight into how their online properties are performing.
Some platforms also enable marketers to plan their online communication and test new page interfaces based on performance results. This can be a crucial tool for businesses that want a data-driven marketing strategy in all their online interactions.
Marketers also deploy digital analytics products to:
Below are some features you should consider when looking for a digital analytics tool:
Good digital analytics means measuring all types of web traffic. This includes visits, unique visitors, sessions, user entry and exit pages, and other important client behaviors.
You must choose a digital analytics platform that allows you to track any tagged digital event. A good digital analytics tool should enable you to monitor any conversions and other crucial digital events.
Choose a digital analytics tool that reports on traffic over time and in real-time. This allows you to determine the effectiveness of your online marketing campaigns.
Good digital analytics tools can sort your web traffic based on demographics, acquisition medium, device, geography, and other factors.
Google Analytics is an analytics platform designed to track and report website traffic. Introduced in 2005, the tool produces statistics that support search engine optimization and marketing purposes.
|Offers in-depth reporting||Constant updates can be confusing for users|
|Provides insightful website traffic||UI/UX design can be improved|
|Comes from a reliable and trustworthy brand||Premium version is pricey|
Google provides two versions of Google Analytics: the free, standard version and the premium version, which is Google Analytics 360. The price for Google Analytics 360 starts at $150,000 per year.
Semrush is a digital marketing tool designed for improving online visibility. The platform is also used to discover marketing insights. Workers in the fields of SEO, keyword research, competitive research, and PR can use Semrush.
|Offers a comprehensive keyword research service||Lacks keywords management|
|Features proactive SEO recommendations||Only provides data for one search engine (Google)|
|Provides useful project-based SEO campaign||Mobile app interface needs improvement|
Semrush offers users three paid versions: pro, guru, and business. The pro version costs $119.95 per month, the guru version costs $229.95 monthly, and the business version is available for $449.95 per month.
Adobe Marketing Cloud functions as a collection of integrated marketing and analytics products. The suite includes Adobe Campaign, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Target, and Adobe Analytics.
|Features impressive cross-platform integration||Can integrate more social sites|
|Enables easy management once live||Search feature can be improved|
|Offers excellent customer relationship management||Limited setup time feature|
The price of Adobe Marketing Cloud varies depending on the company’s size and needs. Adobe also presents special rates to organizations that are interested in other Adobe products.
Managing projects is not an easy task. There are a lot of things to consider and it can easily become chaotic and disorganized.
Fortunately, there are content management tools that can help people create, edit, and store web content.
These tools are designed to help content managers who juggle people, tasks, and goals. These tools are designed to ensure that every project is successful.
Without content project management tools, you may be wasting a lot of time on unimportant things and doing more work than what is needed.
The development of these tools can be tied to early project management platforms that took off in the ‘80s and ‘90s.
During this time, the information management sector grew, which was fueled by the advent of personal computers and networking facilities.
The growth resulted in low-cost PCs that enabled multitasking and complex project management. The new features allowed for the growth of project management tools and software programs.
Project management tools come with features that support efficient project planning, resource management, and immediate problem resolution.
These tools can help creators and bloggers improve planning and scheduling. It also promotes better collaboration by connecting employees through the platform.
Below are important content project management features that you should look for:
Rather than sharing a file from person to person, content project management tools enable multiple people to work on one task at the same time.
Make sure to choose a tool that enables task sharing. This way, your team will get updated each time someone makes adjustments to tasks.
In the current digital climate, phones aren’t just for playing games and texting. They’re now tools to view spreadsheets and create reports.
If you and your teammates use phones as much as your laptops to complete projects, you may want to use a management tool with an app or a well-designed mobile webpage.
The software that you should choose must make it easy for users to know what projects they need to work on. This feature can make the experience easier for you and your team.
A good content project management software can support all the branches of a project in one location.
This means that the software you have to choose must allow you to attach files, upload presentations, and make comments or notes. Consider using platforms with chat, email, and video conferencing features.
Basecamp is an online collaboration platform that lets you manage your work with others. The tool is designed to let users keep track of tasks, deadlines, files, discussions, and announcements involving work.
|Has a useful to-do-list feature||Limited project views|
|Offers real-time communications||Task prioritization isn’t available|
|Features an integrated calendar||Only supports basic projects|
Aside from the free version, Basecamp has a business version that costs $99 per month. This version has additional features like priority support, advanced client access, and project templates.
CoSchedule is a collaborative platform that allows users to create reusable project checklists through task templates. After creating a project workflow, you can add due dates and assign tasks to automatically populate every time you start a new project.
|Has a ‘Write Better Headlines’ feature||Software isn’t intuitive|
|Supports integration with other digital platforms||Unreliable scheduled posting|
|Allows social media sharing||Pricey for small businesses|
CoSchedule offers a Marketing Calendar for $29 monthly. This version offers a real-time editorial calendar, automated publishing, and easy rescheduling of projects.
The tool also has a Marketing Suite version that manages marketing requests and stores assets. The price for this version is available upon request.
DivvyHQ is a cloud-based collaboration platform designed to help marketers execute demanding, complicated, and content-centric marketing projects.
The platform boasts a unique functionality that features web-based calendars, content management, and online collaboration to help global content teams.
|Has comments and file attachment features||No mobile app|
|Features a great overall functionality||Requires constant tab refresh|
|Streamlines complex content approval processes||Slow load times on certain pages|
DivvyHQ has three paid versions: starter, pro, and enterprise.
The starter version costs $29 monthly while the pro version costs $70 per month. The price for the DivvyHQ enterprise version is available upon request.
Email marketing tools are designed to help marketers write, transmit, test, improve, and report on their email campaigns.
The first email campaign happened in 1978 when a marketing manager named Gary Thuerk conducted the first mass emailing to promote DEC machines. This stunt resulted in $13 million worth of sales for DEC machines.
After the rise of the internet in 1991, marketers began to use Hotmail, the first web-based email service. Hotmail gave marketers a new way to reach customers.
Previously, email was only for students or employees. The introduction of personal email addresses provided a new marketing strategy to online entrepreneurs.
Before the internet, business-to-consumer direct marketing was done through mail or the telephone. But, these avenues were expensive for businesses. With email, marketers had a cost-effective way to sell products and services to consumers.
Now, marketing automation systems are available and supporting brands to expand their consumer reach online. These tools enable advanced sorting, which allows companies to send targeted email communication.
Email marketing software solutions have several features that aim to improve a brand’s email campaigns.
These tools function as avenues for direct selling or marketing. They can send emails to promote products or services.
Email marketing software can also work as a communication tool. You can send newsletters to provide high-quality content that promotes your product’s value and caters to your customers’ interests.
The tools also offer autoresponder features that send multi-tiered emails based on the recipient’s feedback.
Below are some of the features to look for when choosing an email marketing tool:
Several people issued spam complaints as email campaigns became more widespread. To address this, the US Congress introduced CAN-SPAM regulations in 2003.
When choosing an email marketing software, you must settle for a tool that adheres to CAN-SPAM rules. Choose a platform that analyzes emails for the probability of being pinged by spam filters.
You must settle for an email marketing software that lets you see how your email appears before launching. The platform must also come with features like built-in templates, drag-and-drop function, responsive format, and photo editing.
You must choose an email marketing software that enables integration with social media platforms like Facebook, Twitter, and LinkedIn. This feature is important because it can expand your audience reach.
You must look for an email marketing platform that enables A/B testing. With this feature, you can send email sets to a small group to check feedback on the subject line, design, and copy.
This feature allows you to fine-tune your email marketing campaign and send the best-performing version to the rest of your mailing list.
A good email marketing tool can manage and sort your mailing list into smaller, targeted groups based on your metrics.
This allows you to conduct unique email marketing campaigns for each mailing list subgroup. Some email marketing solutions have automatic segmentation features based on geolocation, purchase history, demographics, autoresponder feedback, and other metrics.
Choose an email marketing system that integrates with popular CRM solutions. This can help you align sales and marketing activities.
You can add the leads from your CRM efforts to the mailing list and include them in email marketing campaigns.
CRM integration can also provide context to your mailing lists. This can include demographics, purchase history, and previous engagement.
Mailchimp is an email marketing platform founded in 2001. The lead generation platform is designed to help small businesses grow their business on their own terms through marketing automation.
|Functions as a full marketing hub||Email template experience can be improved|
|Provides revenue-sharing options||Limited campaign tracking processes|
|Has turnkey e-commerce for users|
MailChimp has three paid versions: premium, standard, and essentials.
Premium price begins at $299 a month and standard price begins at $14.99 monthly. Meanwhile, the essentials version is available for $9.99 a month.
The price varies depending on the customer’s number of contacts.
GetResponse is an email marketing tool that enables users to create mailing lists and store data. It also allows users to view and analyze statistics related to their email campaigns.
|Has impressive email and SMS features||Analytics features are lacking|
|Features e-commerce integration||Phone support can be improved|
|Provides auto-responder options|
The basic GetResponse version is available for $25 per month. This version allows you to send emails and develop an engaged contact base.
Meanwhile, the plus version price is $49 a month. This version has features that enable you to generate leads, sell products, and grow your profits.
The price for the professional version is $99 a month. This has features that optimize your marketing results with pro automation and integrations.
GetResponse also offers a version with custom pricing for a more personalized and flexible platform.
SendinBlue functions as an all-in-one marketing platform to help clients engage with their contacts through targeted and meaningful communication. The platform features an all-in-one solution for marketing automation, email marketing, SMS marketing, chat, and Facebook ads.
|Boasts SMS and email chat features||Tedious account setup process|
|Offers template building options||Data import feature can be improved|
|Has an impressive range of automation and integration||Advanced template options aren’t free|
SendinBlue has three paid versions: lite, premium, and enterprise. The price for SendinBlue Lite begins at $25 a month.
Meanwhile, the premium version is available for $65 a month. The price for the enterprise version is available upon request.
A search engine optimization software is an online tool that helps you monitor and analyze data relating to your website’s ranking in search engines.
SEO data include keyword rankings, keyword trends, backlinks, and even website speed. The platform provides a snapshot of how your website is performing in search engines for your top-priority key phrases and areas for improvement.
Google and other search engines comb through pages on the web. They index and categorize them in what would be the universe’s biggest library.
When you look for something online, you’re putting in a request to the library. Search engines analyze your search term and provide web pages that are most relevant to what they think you’re looking for.
To help search engines deem your content ideas relevant, SEO tools can help you optimize your website for search. These tools can help you increase your SEO ranking by providing relevant keywords and improving your content.
Below are some of the things to look for when you’re choosing an SEO tool:
Keyword research is essential to discovering target keywords that can drive traffic in search engines.
Without a keyword research feature in your SEO tool, you may need an off-the-shelf solution, which comes at an extra cost.
Rank tracking is an important feature in an SEO tool. It can help you understand where your website stands in search engine rankings. It also shows the keywords relevant to your ranking.
You must choose an SEO tool that supports on-page auditing. This feature can help you find pages on your website to optimize.
On-page auditing can give you actionable insight. It can also suggest changes that you can make to better optimize any piece of content in your website.
This is a more effective action than blindly changing every aspect of the page, even if those changes may not be necessary.
Backlinks are one of the most important factors of search engine rankings. Backlinks tell search engines that your webpage is popular, well-liked, and worthy of a high ranking.
A backlink analysis feature can help you analyze your competitors’ backlinks. You can use this data to develop a backlinks profile of your own.
SearchEye is an SEO platform that shows users how exactly they’re using keywords on their site. The platform provides reports that analyze a site’s keyword usage to help clients optimize keywords usage and improve visibility.
|Features a Title Tags generator|
|Shares SEO value of one page onto another|
|Offers effective SEO solutions for websites|
Ahrefs.com is a popular platform for backlinks and SEO analysis. The tool analyzes a client website for common SEO issues and it also monitors SEO health over time.
|Offers an effective site explorer feature||Limited SEO reporting|
|Has impressive site-specific crawling capability.||User experience can be improved|
|Provides in-depth search engine results page analysis|
Ahrefs has several paid options available for clients. The price starts at $99 a month for the lite version. Ahrefs also offers standard, advanced, and agency pricing options.
The standard price costs $179 a month, while the advanced option is available for $399 monthly. The agency version costs $999 a month.
Moz Pro is an SEO tool introduced in 2004. The platform helps users drive more site traffic using SEO analytics solutions, including keyword research (search volume analytics), link building, site audits, and page optimization.
|Generates industry-standard metrics||User experience isn’t intuitive|
|Provides useful suggestions on page optimization||Features can be overwhelming to small and midsize business|
|Features redesigned crawling capability|
Moz provides four pricing options to buyers: standard, medium, large, and premium. The standard price is $99 per month while the medium version costs $179 monthly.
Moz Large is available for $249 a month and Moz Premium costs $599 monthly.
A successful content marketing strategy can deliver enormous value that you can’t get from other traditional forms of marketing. But, for your strategy to become successful, you’ll need the best content marketing tools.
With the help of content marketing systems and SEO professionals, you can drive traffic to your website. You can also expand your audience reach online by using content marketing platforms.
Content marketing tools can also boost your effort in converting your audience to paying customers.
For more effective content marketing tips, you can visit the MySEOSucks website and learn how to improve your content marketing strategy. Call us now and know more content marketing guides and tips that can give value to your business.
Content marketing is the use of online material, like videos, blogs, and social media posts, to stimulate interest in a brand’s products or services.
A content marketing toolkit is a solution designed to help marketing teams manage their tasks and create content that can drive traffic. The solution helps create and improve your existing content plan or research, write, and audit content.
An effective content marketing strategy can boost organic search traffic on your website. It can also expand brand awareness and can drive conversion rates.
f you have an effective content marketing strategy, you can also enjoy more social media engagement and PR results.