Google Penalties Recovery Services

A Google penalty can be a pretty terrifying event.
Often a webmaster’s first indication that they’ve suffered a penalty is a dramatic drop in organic search traffic.
This can set off all sorts of red flags and warning bells, but it’s important to remember some vital advice from The Hitchhiker’s Guide To The Galaxy: DON’T PANIC.

Want To Get More Traffic?

Lost ground can be recovered. Webmasters can often use a DIY approach to get their penalties resolved.

But if you find yourself in dire straits and can’t sort it out yourself, professional help is just one call to My SEO Sucks away.

For businesses which rely on search traffic, the reduction in visitors from a Google penalty can be extremely costly. When serious amounts of lost revenue are on the line, getting the issue resolved as quickly as possible is of prime importance.

That’s where we come in. We understand Google penalties. We can quickly identify the root cause, fix the issue, and take any necessary action to resolve the penalty as quickly as possible.

Why Google Penalties Happen

In its efforts to catalog and rank the internet, Google uses a variety of tools and metrics to rank websites.

Google is thirsty for information. It looks for any signals it can find — both positive and negative. 

When Google finds negative signals that indicate a website may be failing to adhere to web standards, intentionally attempting to manipulate search rankings, or a variety of other infractions, they may penalize a website.

Google penalties can seriously impact search ranking — potentially taking a top ranking web page off the search engine results entirely.

Google uses their penalty system to punish bad actors, but sometimes legitimate websites are swept up by their policies. 

Major websites including the BBC, The Washington Post, Mozilla, and BMW have been on the receiving end of Google penalties.

Here are some of the most common reasons for Google penalties:

  • Questionable Links: If there is something questionable in your site’s link profile, it may trigger a penalty. This could result from too much link trading, selling links, too many backlinks from low quality websites, too many links to low quality websites, too many links in general, or other questionable linking practices.
  • Keyword Stuffing: Overuse of keywords is one of the oldest tricks practiced by poor SEO campaigns and one that search engines still search for and penalize to this day. 
  • Thin, Duplicate, or Plagiarized Content: Sites which host poorly made (“thin”) content, or content which has been stolen or duplicated, may be penalized by Google.
  • Technical Errors: Errors from your web server, broken code, improperly configured sitemaps, robots.txt errors, broken meta tags, and a variety of other technical errors can result in Google penalties.
  • Slow Site: A slow site response leads to a low PageSpeed score. If your site is so slow that Google thinks it impairs user experience, it could result in a penalty.

How To Tell If You’ve Been Penalized By Google

Sometimes, Google will notify you via Google Webmaster Tools that your website has been penalized. This will usually be the case for most serious penalties.

You’ll need to be registered for Google Webmaster Tools and be verified as the domain’s owner to see any penalties. If you’re registered at the time of the penalty, you should receive an email regarding the penalty.

If the penalty is listed in Webmaster Tools, it will include a clear reason for why the site was penalized, the offending page(s), and some advice on how to fix the issue.

However, not all penalties come with such clear warnings. Sometimes, Google silently penalizes a website and the only noticeable indication is a sharp drop in traffic.

In these cases, the only way to find out what caused the penalty is to do a bit of sleuthing into your site’s analytics and try to trace your steps back to find out what caused the penalty.

Fixing Your Google Penalty

Google may be willing to punish, but it’s also willing to forgive. Addressing the root cause of your site’s Google penalty is often enough to have the penalty removed and begin recovering your lost traffic.

If you’ve been given a clear penalty listed in Webmaster Tools, this may be as simple as addressing a technical error and submitting a request for review to Google.

However, if you’re not sure the root of the penalty, it can be quite a headache trying to diagnose the issue. 

Fortunately, you can draw on our extensive experience at diagnosing and tackling Google penalties. 

At a loss as to what caused your penalty? Don’t pull your hair out trying to figure it out. Just drop us a line and let our experts take a look.

The Leading Cause Of Google Penalties: Bad Links

We’ve helped many of our clients with Google penalty recovery services. And we’ve noticed a pretty consistent pattern.

The leading cause of Google penalties is actually something mostly out of their control.

It’s bad backlinks.

Typically in SEO, backlinks are considered a good thing. A link from a reputable and authoritative website is as good as gold.

However, a link from a low quality, spammy website can actually be harmful.

On its own, one bad backlink isn’t going to amount to much.

But add them up and their effects can quickly stack up into something truly damaging.

Sometimes, bad backlinks are just accumulated completely naturally as spammy websites go about their spammy business. 

Other times, bad backlinks can be the result of an unscrupulous SEO campaign. They can even be the result of a competitor trying to put a dent in your ranking by unleashing a black hat attack fueled by bad links.

Whatever the cause, bad backlinks are one of the main sources of Google penalties.

Fortunately, we have a foolproof strategy to combat bad backlinks. It goes like this:

 

  • Identify Bad Links: First we look for bad links. Bad links might come from websites with low authority rankings, no standing in Google, questionable content (i.e. pornography, gambling, or illegal activities,) spammy pages, malware, etc.
  • Remove Links: If you can, try to get the links removed. Contact the websites which link to your page and ask them to remove the page.
  • Disavow Links: You won’t be able to get all of the links removed, but fortunately Google offers a Disavow Tool. The Disavow Tool lets you tell Google that you know a particular link is a bad one and that you don’t want it associated with your website.

 

Using this process, you can take control over your backlink profile and ensure that low quality websites aren’t linking to your page and dragging your search ranking down.

Ready To Recover Your Ranking?

The good news for anyone facing a Google penalty is that there is a clear road to recovery.

However, it can be a long and arduous one. It can be especially stressful when every moment spent under the penalty is costing you traffic — and money.

Our specialized Google Penalty recovery services are designed to get you back in business as quickly as possible.

We rapidly diagnose the problem, fix the core issue, and submit your site to review for Google.

Then we provide follow up support and ensure that your problem is completely fixed. We’ll even help oversee your recovery and help you take the steps necessary to get your traffic metrics back where they used to be — or better.

Get in touch for a consultation today and see what it’s like to have some of the savviest Google penalty recovery experts working in your corner.