As a car dealer, your competition is tough. A quick search online will result in you coming across a huge number of different links that those individuals that form your market have the option of clicking.
So, how do you make them click on your link? The answer lies in Search Engine Optimization.
Now, you may have heard of Search Engine Optimization – or SEO for short – but how much do you actually know about it? Are you aware of the difference it may make to your online presence? Do you understand how using a number of methods and techniques could result in a huge improvement in the traffic that hits your website or profiles?
If not, then the following pieces of information are important.
Let’s start by explaining to you what we mean by SEO.
When you go to Google and enter a search for information, a whole host of things happen behind the scenes. This leads to showing you that list of results. Search engines use something called algorithms that then takes information from across the Internet related to the keywords used in the search.
With SEO, the aim is to make your online presence more visible for the search engines. This means your links appear on the first page. Sounds simple? Well, we can assure you that this isn’t the case.
Instead, there are all kinds of methods and approaches that are applied to SEO. The problem is that not every single one works while others break the rules as set by the search engines. If you fail to have the correct experience or understanding of SEO, then it’s very easy to fall foul of the laws. This is not something that you want to happen.
The basic idea of SEO is straightforward. You work at improving your ranking on the search results pages and this, in turn, leads to more traffic and awareness of your brand. It is the modern day form of marketing that isn’t surpassed by anything else.
The difficulty is that each business or industry is unique. While the basics of each SEO plan or campaign may look alike, the actual details within the plan are always different.
After all, your business is unique to you as is your approach to your own industry. The keywords or search terms people use to find you is unique as are your profiles and the content on your website.
The idea of SEO is to take all of that and to optimize each and every part. This will allow your target market to not only know you exist, but to see you placed right there in front of them. However, you need to understand that car dealership SEO is rather specific in its requirements. With this, you do require specialist help from the beginning.
SEO is important for a number of reasons. First, it not only boosts your visibility but it can also boost your revenue as a direct result.
Next, it rips up your positioning on the results pages of search engines and turns everything on its head. Getting your links onto the first page of your desired search terms is only part of the story. However, this is the most important thing of all when it comes to SEO.
Take a moment to think about how you deal with carrying out a search on any search engine. You know in your mind what you want to find, so you enter the relevant search terms. Also, you know this will then lead to you getting the results you want. But how many results do you look through?
This is an important point as studies have shown that 3 out of every 4 searches results in a link on the first page being clicked. In other words, if you fail to appear on that front page, then you are fighting for the scraps that are left. Sink any lower than page 2 and you may as well not exist.
If you turn this into revenue, then you understand why you could miss out on sales or leads if you are on the second page. It gets worse when your main competitor is on the first page. At that point, it becomes an unfair fight.
The only way to rectify this problem is by SEO.
There are many business owners that feel buying ads on Google or Bing is an easier option. While that part is true, that doesn’t then translate into you getting a good ROI.
Anybody searching for an automobile dealer online will see those paid Google ads at the side, but do you know how many will click on one of them? The answer is as little as 20% with the rest completely ignoring the ads. Now, does it seem like such a good idea?
But what if you feel as if you can work on optimizing your website or online presence yourself? Of course, this is possible but there is a minefield of dangers to negotiate.
There are so many rules set out by the search engines that falling foul of them is easy even for those professionals that have less experience in the market. The problem is that search engines will penalize any website that breaks the rules. Your website can end up in purgatory for eternity as a result.
Perhaps the part that’s hardest to deal with is that you may not even know what you did wrong due to your own inexperience. As far as you were aware everything was done in the correct manner, so why has this happened?
The problem is that search engines always change the search algorithm. The algorithm is what they use when deciding on the results. Failure to adhere to those changes leads to those punishments, and that is where your issues will begin.
Here at Grey Smoke Media, we are not only experienced at what we do, but we are also fully versed in the latest changes. Ultimately, thanks to using our company, you no longer have to worry about encountering these problems.
For your car dealership SEO, we prefer to use local SEO methods. For us, there are a number of reasons as to why this is the best course of action.
Local SEO means we get your website or listings out in front of people local searching for vehicles. People will always look locally first. By using our services you will find yourself in a prominent position with their searches.
This applies to individual makes as well as types of vehicles. Being aware of these variations is what makes this approach to local SEO different from other industries.
Not only will we optimize your website for your own specific location, but we will do the same with online profiles and directory listings. It’s our aim to make each and every part more visible than ever before. This will result in an increase in traffic that will then come to your location.
Also, this isn’t something that is a rumour. According to statistics, 50% of all individuals that carry out a local search will then visit that business within 24 hours. This will make a huge difference to the numbers that come into your dealership, and
So why should you bother hiring Grey Smoke Media? Aside from the experience we have in the SEO industry along with our highly qualified staff, there’s also our intimate knowledge of how search engines work.
Not only are we aware of how to get the best results, we also have the proven track record of achieving goals for our clients across a wide range of industries. Also, we don’t believe in hiding the costs, so we offer a clear explanation from the very beginning. As a result, you know exactly what you will receive for your budget.
But that’s not all. We also provide you with a monthly report that explains in detail what we have done and the difference it has made. That way, you can see for yourself what is going on. But then you will have already noticed it due to the difference in traffic to your dealership.
So, if you own a car dealership and wish to improve your online presence via SEO, then contact us now at Grey Smoke Media to see how we can help. We can assure you of a professional approach from that first contact and we look forward to transforming your business online both now and for the long-term.