Boston SEO Company
If you believed that SEO was only for large companies seeking to dominate a market, then think again. Instead, if you have any kind of Internet presence, then SEO is essential. Do you feel that it’s somewhat overrated and expensive? Well, we will show you that without SEO, your business could very well struggle to make the impact you were hoping for.
Let us explain why this is the case, and why your business needs expert help from the outset.
The Basics Of SEO
SEO stands for Search Engine Optimization. If you have ever wondered how links get to appear at the top of Google when you are carrying out a search, then this is the reason why. In short, SEO involves a series of methods and techniques that will increase the visibility of your link in the search pages.
Now, you may think that this isn’t required because won’t people still find you? Well, we will address that point later to show that this isn’t the case and that SEO is the only way forward.
SEO is intended to bolster not only the volume of traffic that comes to your link but also the quality. Rather than pulling in anybody who is walking by, SEO can produce targeted leads using a variety of approaches.
If you want to boost your presence online, then SEO is the key. This is the approach that surpasses all others for effectiveness.
The Importance Of SEO
Becoming more visible has its advantages, but let’s look at some stats. This will further prove that SEO is way more important than you think.
It’s accepted that being on the front page of Google results is a huge boost to the traffic that hits your link. Studies have shown that 3 out of every 4 people will never click past that first page of results.
Not only that, but where you appear on the first page is also important. The top three results dominate when it comes to the number of clicks. In fact, those top three answers receive around 60% of the total clicks.
If you fail to get to that front page and land on the second, then traffic drops even further. This amounts to 25% of those that did make it past the first page ever checking out what’s on the second page.
If you go any lower than the second page, then you receive such a small percentage of the total traffic searching for those keywords that it’s not worth existing. Your link is not going to appear in front of your target market.
Of course, all of that doesn’t need to happen when you use SEO to your advantage.
But Couldn’t I Pay For Ads?
You may argue that it’s easier to pay for ads that appear at the side of the results pages. Well, that argument is wrong.
It’s known that those ads only result in attracting around 30% of the total clicks on that first page. The other 70% is all via those organic links that have managed to get onto the front page thanks to clever SEO.
Couldn’t I Do It Myself?
Well, in theory you could do it yourself but that comes with a whole host of problems, and the main problem is Google. You see, Google has a habit of changing its mind – around 500 times a year – when it comes to what it sees as being important for organizing those results pages. In the industry, we call this the algorithm.
From time to time, Google makes major changes and gives them names such as Penguin or Panda. These changes will alter the way that websites rank. Overnight, your website can easily go from the first page to Internet obscurity. The hard part is you have no understanding as to why.
In other words, you must pay close attention to what’s going on all of the time or your website will be penalized. That doesn’t even account for the fact that you must know what to do even to begin with to avoid running into problems regarding breaking the terms and conditions as set out by Google.
Doing basic SEO by yourself is possible but your ability to rank is limited. To surpass your competitors, you need to understand the finer points of SEO. This includes those small changes to content, the clever use of keywords, creating the correct backlinks and the list goes on forever. However, each small part makes a very real difference. That is why using a company that specializes in SEO makes so much
HOW WE DO IT
SEARCHEYETM-OUR EXCLUSIVE SOFTWARE
30% OF YOUR TOTAL SEO
- Crawls your site on a weekly basis to look for on-site issues
- Continuously explores new keyword opportunities
70% OF YOUR TOTAL SEO
- Finds relevant keyword blog opportunities
- Eliminates junk sites
- Assigns a custom weight to your keywords
- Posts custom content on blogs with keyword in backlink text
- Increases site traffic and search engine authority
What’s Involved in SEO?
SEO has a number of methods, and each method will often have its own set of branches that sprout from it. While some methods work for certain clients, that’s not always the case. That is why you are best to use the services of an SEO company.
During the creation of a plan, research is carried out to identify what your competitors are doing as well as the best keywords that you should target. This won’t always result in the most obvious of keywords, but that is where our experience comes into play.
We seek to identify your gap in the market and then create an SEO campaign to coincide. Think of it as a specific form of marketing and advertising that is going to laser target your intended market. No other approach has the ability to perform as well as SEO with the close out rate for leads being at 14%. This is substantially higher than more traditional forms of advertising and marketing which sits at under 2%.
So, while we cannot tell you the exact specifics of your own campaign, this is due to the unique and special nature of your SEO approach. However, when it comes to dealing with Boston SEO, what we can say is that local SEO is the way forward.
Introducing Local SEO
SEO comes in different forms along with many branches that then spring off the core methods. However, for the majority of local businesses, the one area that is important is known as ‘local SEO.’
Local SEO is something different, and is the perfect solution for those businesses and websites that target the local market. This was previously an area of SEO that was neglected but that’s no longer the case. The fact that – according to Google – 46% of all Internet searches are now locally based does mean that you cannot ignore the importance of this approach.
Let’s face it, if your main target market are those people that live in your local area, then why waste time marketing outside of that market? Why spend the money on keywords that get a small amount of traffic due to their irrelevance?
By incorporating this approach, we can get your business out there in front of the market that is most important to you. So, what do we do?
First, we help you to optimize your website for your location and industry. This is then picked up by Google when people carry out a search. We also look at optimizing your local listings including Google My Business. You may have seen this at the top of the first page when carrying out a search yourself.
Furthermore, we look at other online directories to make sure that your citations are up to date and accurate. We seek to build relevant backlinks where quality overtakes quantity. Your online reviews and social media also play a role in local SEO, and those are only the basics of what is involved.
Why Is Our Company The Best?
Grey Smoke Media are not only experts at SEO and fully up to date with the latest changes to the algorithm, but we also have the results to back up our claims. With a long list of clients that have experienced significant boosts to their organic traffic and brand awareness, we will deliver those results you have always wanted.
From a strong understanding of keyword analysis as well as identifying the correct course of action to take in order to surpass your competitors, we cover everything for you. Our experience in the industry also means we stay within the terms and conditions, so you have nothing to worry about.
Not only that, but we also work within your budget and advise you on the best approach for increasing your ROI. We know each campaign is unique and you will also have your own campaign manager who advises you on the direction in which we should head every step of the way.
So, if your target market is in the Boston area and you want to see a significant difference in where you rank on search engines, then give us a call today at Grey Smoke Media. By doing so, you are in safe hands and we look forward to propelling your website up those results pages and boosting you traffic not only now but also for the future.