Best Free Email Marketing Services and Platforms

You have a handful of email subscribers whom you want to send marketing newsletters and product recommendation emails.

For this, you’re looking for a free email marketing service but don’t know which one to select as there are hundreds of them.

Sounds familiar?

Well, I know your pain because when I started, I was in the same situation as yours.

In this article, I’ll share with you five best email marketing services that will help you kick start your email marketing campaigns starting today.

Let’s get started!

5 Best Free Email Marketing Services


1) MailChimp


When it comes to free email marketing software, MailChimp tops the list. With over 2000 free email subscribers and 12000 monthly email limit, Mailchimp is a very powerful email service to get you started.

The tool is perfect for bloggers and small agencies who are looking to automate their business with email marketing.


MailChimp Features

  • The drag and drop builder helps in creating beautiful landing pages.
  • Mailchimp’s automation feature helps your create welcome campaigns, abandoned carts, and product recommendations.
  • The tool seamlessly integrates with popular third-party apps like Shopify, SalesForce, Canva, and more.


Who is it for?

MailChimp is built for webmasters, bloggers, and small to medium-sized business owners. You can also use MailChimp if you run an ecommerce business to reduce the number of abandoned checkouts.



2) MailerLite


Just like MailChimp, MailerLite is a brilliant free email marketing software that gives you 1000 free email subscribers for lifetime and 12,000 emails every month. However, the registration process with MailerLite is a bit clumsy.

They don’t accept everyone under their network, and you have to go under a manual verification process before you can start using the tool.


MailerLite Features:

  • Create abandoned cart emails and responsive newsletters using the templates available.
  • The tool enables you to build beautiful landing pages.
  • You can perform A/B split testing and also send a welcome email automation sequence.
  • Lastly, you can create popups for your website to collect email leads and also send them survey forms to receive their feedback.


Who is it for?

MailerLite is a good email marketing software for newbie marketers, bloggers, and ecommerce entrepreneurs. If you’re an advanced marketer, you might find some of the features missing in this one.



3) Sendinblue


Sendinblue is a complete sales and marketing toolbox. It not only provides you with email marketing, but also with SMS marketing and live chat to reach your customers fast.

The best part about this free email marketing service is, you get unlimited contacts in the free plan. However, there’s a cap to the daily emails that you can send i.e., 300 emails/day.

It isn’t the right tool for anyone looking to do email blasts to their subscribers; however, anyone looking to send drip campaigns this can be a goldmine for them.


Sendinblue Features

  • The software integrates with almost all popular apps like Shopify, SalesForce, Intercom, and more.
  • You get access to SMS marketing to drive highly targeted leads for your business.
  • The drag and drop editor is super powerful to build landing pages.
  • In-built access to heat mapping and A/B testing tools to know exactly how your pages and campaigns are performing.


Who is it for?

As there’s no subscriber limit with Sendinblue, it’s a great email marketing software for anyone who has a huge email list but doesn’t want to blast thousands of emails every day.



4) Benchmark


Benchmark is yet another free email marketing service made for busy marketers who are looking for a quick way to create their email campaigns.

With the free plan of Benchmark, you get 2000 email subscribers with 14,000 emails every month (more than Mailchimp and MailerLite).


Benchmark Features:

  • A powerful drag and drop email designers to edit images, text, and other things to build your email campaigns.
  • You can send out surveys/polls to your subscribers and receive instant feedback.
  • Use automation drip campaigns for welcome emails, abandoned carts, and follow-up sequences.


Who is it for?

Benchmark is for anyone who is looking to do email marketing at a small scale and is not yet ready to spend money. The 14,000 email limit that you get is pretty sweet if you’re starting out.



5) SendPulse

The last free email marketing tool on our list is SendPulse.

SendPulse has a fantastic offering in the free plan with 2,500 lifetime free subscribers and 15,000 emails every month. This makes it the best on our list.


SendPulse Features

  • It isn’t just an email marketing tool; there’s a lot more to explore like Facebook chatbots, web push, SMS, transactional emails.
  • As usual, you have features like the drag and drop editor, subscription forms, A/B testing, and more.
  • You can also trigger emails based on certain tags.
  • There’s a wide library of free proven email templates that you can make use of.


Who is it for?

Just like Benchmark, Sendpulse is for anyone who is to send emails on a small scale and isn’t yet ready to upgrade.


It’s a beginner-friendly tool that is perfect for small business owners and bloggers.


Email marketing is a huge subject and choosing the right email software for your business can be tricky at times.

I hope this article helped you select the right tool to launch you first email campaign today.

If you have any more queries related to this topic, feel free to leave a comment below and let us know.

Which is your favourite email marketing service? Let us know.

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