Getting compelling and clean content isn’t just about writing a few blog posts and posting something on social media. Other aspects of content marketing are more technical, but every business can use this approach to attract more customers.
Content marketing is a subset of inbound marketing that focuses on attracting customers through non-invasive means. Instead of bombarding your customers with ads, you allow them to come to you by themselves. Usually, that happens during their research online.
Let’s talk about content marketing agency definition. Content marketing agencies existed to fill that specific need. Business owners wanted to engage in content marketing but needed assistance with overall implementation and direction. Making content can take time, and acquiring the necessary resources to track a content strategy can be expensive.
By working with a content marketing agency, you can outsource that effort and reduce costs. Here are a few of the best content marketing agencies you can find today.
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SearchEye was founded by Chris Porteous, a finance professional turned
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NP Digital is a content marketing agency founded by Neil Patel. Neil
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Seer Interactive, which started as a search engine optimization company,
Seer Interactive’s clients include:
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uncan Morris and Will Critchlow built Distilled in 2005. Distilled (now
Distilled has been a leader in the content creation and online marketing
Distilled has also branched out to include digital PR and training
Fractl is a research-heavy, data-driven content marketing company.
Fractl is a good choice if you’re in a data-driven industry and looking
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Column Five focuses on the visual side of content marketing, including
They use a simultaneous mix of paid and organic distribution channels to
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Eric Siu, an entrepreneur and marketing guru, bought Single Grain for
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The Content Bureau
The Content Bureau is a premier B2B content marketing company. TCB’s
Many of their clients are long-term, fully established companies who
Web Profits is an advertising and content marketing company founded by
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One study from Demand Metric shows that content marketing is 60 percent cheaper but produces three times as many leads as traditional marketing. It’s no surprise when you realize 70 percent of people would prefer to learn about a business through content instead of advertising.
Content marketing can generate more sales, leads, and traffic for your business. If you’re a company planning to get started with content marketing, it can be challenging. Here are some of the best content marketing companies in the industry.
Today, the SEO industry has a poor reputation, is outdated, and fragmented. Chris Porteous, the founder of SearchEye is trying to change that. SearchEye was built to offer high-quality templates and content that business owners, marketers, and agencies can use to develop their company.
Chris has also built an SEO software that uses modern technology to automate the standard “account manager” role. You can get full transparency, fast turnaround times, and affordability because Chris and his team are using strict and machine learning procedures.
Through SearchEye, business owners, marketers, and agencies can benefit from their “one-off” deliverables. It may include:
Many people always reached out to them, no matter which business Neil Patel and Mike Kamo were working on. People who needed help with their content marketing and advertising campaigns. Long-time readers of their sites know that they focus on revenue.
Overall rankings are still important, but many business owners still focus on content and keywords that generate revenue. NP Digital has always focused on helping people build a business that generates income, leads, and traffic. Neil and Mike don’t separate technical SEO from content marketing.
It’s always a package that deals with content marketing, meaning the content they create for their customers automatically performs well with Google. Neil created NP Digital to help everyone achieve the growth and revenue they deserve in their business.
NP Digital’s client list includes:
Founded by Will Reynolds, Seer Interactive got its start as a search engine optimization company. Its focus on big data makes Seer one of the best content marketing companies in the industry.
By combining third-party and in-house tools, Seer has built a massive data warehouse that uses unbelievable data to identify unexpected, hidden, and new customer trends. For example, Seer Interactive can quickly look across 20 million keywords, analyzing data from different angles. It created a considerable query environment with 200 million SERP data records.
If you’re in a competitive market (such as mortgages, banking, or finance), this data is what you need to stay on top of the industry. With Seer Interactive, their approach is heavy. That should be a priority for every company, whether you’re big or small, established already or just a startup. But not every company is ready for big data. Seer Interactive’s client list includes:
Distilled was founded by Duncan Morris and Will Will Critchlow in 2005. From the start, Distilled (now a part of Brainlabs) has always focused on technical SEO, focusing on the development aspects of content marketing. While other content marketing companies focus on big data, Distilled builds their marketing around technical SEO.
Distilled also has a two-day event called SearchLove. It brings together some of the world’s leading thought leaders on the latest content creation, analytics, and search engine optimization, optimizing paid promotions, your website, and more.
Distilled has been the industry leader in the content creation and Internet marketing space since 2005. Their content marketing services have branched out to include digital PR and training programs, but their specialty remains the same.
Distilled’s client list includes:
Fractl is a data-driven, research-heavy content marketing company. Fractl focuses on rapid, organic growth driven by search engine optimization, digital PR, data journalism, and content marketing. Heavy research is what makes them unique.
Fractl is constantly learning about industry-related topics, and they share their understanding of the art and science behind newsworthy content. Likewise, they publish their research in authoritative conferences, scientific journals, leading market resources, and top publications worldwide.
Fractl has published their research in Pub Con, the New York Times, the Harvard Business Review, Time, The Economist, TNW, MarketingProfs, and many other journals and publications.
If you’re interested in a high-growth content marketing company and a research-heavy industry, Fractl is a good choice. They’re one of the few content marketing companies that have a team dedicated to client growth.
Fractl’s client list includes:
Column Five is a creative content company. Their focus is on the visual side of content marketing, including exhibition design, interactive motion graphics, data visualization, and storytelling.
They ranked #291 on the Inc. 500 2013 list of fastest-growing media agencies in the United States. Column Five is also known for its “child of the 90s” video on behalf of Internet Explorer.
As a content creation company, they focus on content distribution, content creation, and content strategy. Column Five depends on a simultaneous mix of paid and organic distribution channels to draw attention to client content.
Column Five client list includes:
In 2014, Eric Siu, an entrepreneur and marketing guru, bought Single Grain for $2. Eric transformed and nurtured Single Grain into today’s top digital marketing company using his growth mentality and marketing expertise.
Eric Sui and Single Grain’s team of strategists are turnaround specialists. They know what it takes to turn a failing business into a successful one. They also point their attention to rapid growth and optimizing for conversions.
Single Grain client list includes:
The Content Bureau is a premier B2B content marketing company. Their team is 90% female, making them a woman-owned company. Their focus is on financial sectors, venture capital, and technology, working almost exclusively with global companies that depend on them all year round.
Many of their clients are long-term, established companies that prefer to spend on their veteran workforce, exclusive attention, and premium approach. 80% of their team has been with The Content Bureau for 10+ years.
The Content Bureau gives their clients lots of handholding. They’re transparent and open with each one of them. They also deliver excellent service through their content.
The Content Bureau’s client list includes:
Web Profits is an advertising and content marketing company founded by Alex Cleanthous and Sujan Patel. The company focuses exclusively on SaaS companies of all sizes, teaching founders how to boost inbound leads dramatically.
Patel doesn’t think of Web Profits as a company. He calls the team a “hit squad,” the squad of SaaS specialists who understands your business inside and out. Patel also focuses on refinishing their methods based on real-life, in-the-trenches experience.
Here’s a quick trivia. Sujan Patel is also the co-founder of Mailshake, his own SaaS business. He’s also the Managing Director of Ramp Ventures. Patel has an intimate understanding of what it takes to build a successful SaaS business, making him quite versatile on both sides of the business. It makes Web Profits uniquely qualified to assist SaaS companies.
Web Profits client list includes:
Marketing agencies, also known as marketing companies or marketing firms, help clients manage and implement strategies to achieve their business goals. Here’s an overview of what a marketing agency can do for your business.
You already have an idea of what a marketing company does. But what’s the difference between a marketing firm and a marketing agency? Which one should you choose?
Hiring a digital marketing agency can be challenging if you’re not familiar with the industry. Other agencies specialize in one service or industry, while others offer a wide range of services. Bear in mind that your business’s digital marketing objectives and goals, your budget, and how hands-on you want to be in your strategies will affect your decision. Below are seven of the most common kinds of digital marketing agencies:
Digital marketing agencies reach their customers through single-channel, multichannel, or omnichannel marketing. With single-channel and multichannel marketing, agencies interact with customers through one or multiple channels such as social media, email marketing, blogs, websites, and more. Omnichannel marketing provides a seamless customer experience across devices and channels throughout their lifecycle. Digital marketing agencies won’t offer traditional content marketing services.
Full-service digital marketing agencies are larger than other kinds of agencies. Usually, they offer a variety of digital marketing services. Businesses often work with full-service digital marketing agencies because they have the expertise to do specific projects that the company needs to do. It may include a website redesign or lead nurture campaigns. These agencies can also bring added force to the existing marketing teams at a lower price than it’d take to build them out with new employees.
Inbound marketing agencies offer inbound marketing plans, which differ from traditional outbound strategies. Inbound agencies focus on positioning a business online to generate sales, build trust over time, and find customers. Inbound strategies offer significant results, but they require a more extended timeframe before sales and leads rise.
Digital marketing agencies specializing in search engine optimization (SEO) help their client’s websites and content rank higher on search engines. They’ll have a team that specializes in:
An SEO company will use many website developers and data analytics tools like SEO Moz, SEM Rush, Google Search Console, and Google Analytics. SEO agencies are early adopters of search engine optimization methods, including complying with Google’s ever-changing search algorithm.
Paid search or paid advertising is another means of generating traffic to a website. Unlike free organic traffic, paid traffic involves spending money to bid on ads and keywords placement on search results. Digital ads can appear on social media channels, search result pages (SERPs), and websites.
Digital ad agencies know how to create compelling, keyword-filled ads that comply with the best practices of the digital platform where the ad will appear. YouTube, Twitter, Instagram, Facebook ad creation and deployment, and Google Ads Manager account maintenance and creation are popular services they offer.
Digital marketing agencies that focus on online advertising create compelling, optimized ads that follow the best practices. You can opt to hire an online ad agency alone or in conjunction with other agencies as part of a broader online or digital strategy. While PPC can perform well on its own, it works best when paired with a cheaper, long-term plan that can capitalize on the paid traffic you generate.
Businesses depend on social media agencies when they need help with maintaining and establishing a social media presence. Social media agencies can produce and manage content and set up advertisements on different platforms like Instagram and Facebook. They’ll also offer services associated with reacting and responding to customer interactions. Lastly, they can also provide influencer outreach for affiliate marketing or cross-promotions.
Web design agencies are full of creative designers who build optimized and customized web pages or websites for businesses. In addition, they’ll deal with the functionality, feel, and look of the pages, whether it’s for a smaller project, a website redesign, or a new website. Web hosting and web development, ecommerce platform development, image creation and storage, user experience, and user interface design and research are the standard services offered by website design agencies.
Digital marketing consultants are professionals who may or may not be associated with a digital marketing company. Digital marketing consultants have a broad knowledge of digital marketing strategies. They can also identify the best way to make the most gains, areas of improvement, and weaknesses in your existing plan. They also have a network of other marketing agencies or professionals they can refer you to for further assistance.
Unlike digital marketing agencies, traditional marketing companies focus on traditional marketing strategies like:
If you’re not convinced working with a marketing agency is the best move for your business, here are three benefits you should consider.
Not sure which marketing channels and services are best for your business? An established marketing agency will help you create an overarching marketing strategy to drive the most significant results for your business. With a solid plan in place, you can better evaluate the impact of your marketing efforts. You can also identify the channels that contribute most to your goals.
If you lack the technical expertise needed to manage and launch plans, marketing agencies can help. Working with a marketing agency gives you access to industry experts who can efficiently manage your campaigns, so you can focus on driving your business. You’ll save time. Your agency can also use its expertise to ensure the long-term success of your SMB.
Marketing strategies need continual optimization and monitoring to deliver the best results. Marketing agencies will keep a tab on the pulse of your campaigns. Other agencies also offer custom reporting, so you can see where your marketing efforts go. If you’re not happy with the outcome from a specific channel, agencies can help you adjust your channel or campaign spend into the services that contribute most to your goals.
Your content marketing’s success depends on different factors. An established content marketing agency will provide you with all of these. They’ll also have no problems showing that they have the expertise needed to make your campaign successful.
An established content marketing company will have a team of qualified and consistent writers. Stable writers are skilled at storytelling, logical consistency, grammar, and copywriting. These writers can attract your readers by creating content that moves people towards a specific objective or goal you have in mind.
These writers don’t need a lot of supervision. They’re also dependable, and they can match your brand’s voice. Content mills produce poorly written filler content that’s written for search engines. If you work with a content marketing company, you’d want to ask them questions about how they run their business:
If you ask them these questions, take note of their answers. Look for red flags or inconsistencies. If you find any red flags, bring them up and ask for a response immediately.
According to Derek Halpern, the founder of Social Triggers, you should be spending 20% of your time on content creation and 80% of your time on content promotion. Content marketing companies are no exception. If you’re investing a considerable amount of money and time in creating an exciting piece of content, you should be spending 4x as much time on promotion.
Make sure your target audience sees the content you’ve created. If you’re working with a content marketing company, they should have a list of publishers and influencers in their address book. They should also connect with the right people, so they’re reasonably sure they can drive traffic to your content.
Your content marketing company should have a significant amount of experience in the industry or the ability to connect with professionals who do. You’ll want to ensure that your chosen company can write credibly about the relevant topics to your business. The more technical the content, the more important these factors are for your business.
Finance, engineering, or healthcare industries require large amounts of specialized experience. You shouldn’t expect an unreliable company to write credibly about a technical topic. On the other hand, there are different pros and cons that you’ll have to weigh for your business.
Specialization requires professionals. The more technical your business, the more critical it is to hire a professional. Mainstream content can do well with generalists.
You’ll have to check the numbers. Your content marketing company should be able to provide you with a detailed report. It would help if you also asked for the data that outlines your performance. In addition, your content marketing agency should provide you with sentiment, metrics, and KPIs surrounding the content.
You should be able to answer the following questions:
Creating content isn’t enough. Your chosen content marketing company should provide you with the appropriate data needed to create good content for your business.
An established marketing company should be able to provide you with a comprehensive and consistent set of deliverables. These deliverables ensure that your content marketing campaigns stay on track. These will also ensure that you can achieve the consistent results you need.
Your content marketing company should provide you with deliverables throughout the post-launch, launch, and pre-launch phases of your campaign.
Here’s a few additional information you should also expect from your content marketing companies:
A good content marketing company should ask more questions at the beginning. They should provide you with the upfront information needed to vet their company and make an informed decision. Once you’ve decided to hire them, they’ll ask for the materials or information required to deliver the result you want.
Always remember that the content marketing agency you choose will have a great impact on your SEO
Traditional marketing and advertising are helpful when it comes to the second two phases. Content marketing taps into the first stage of the buying process by educating customers about a product they may have never considered before and raising awareness of solutions.
The return on investment for content marketing can be huge if appropriately executed.
Content marketing also provides additional content for social media marketing. It also contributes to SEO efforts by building good content on your website that gets found in search engines and generating natural inbound traffic. For many companies, their SEO efforts should focus on content marketing.
What are specialized marketing agencies?
A specialized marketing agency offers only a specific service to fulfill the particular need of a business. Instead of providing all digital marketing services, a specialized marketing agency puts all its resources into offering only one service. It may include:
Quality content allows you to show your customers what your brand represents and who your company is. Brand awareness isn’t about your audience knowing your brand’s name but how well they understand the characteristics that make your brand stand out from the rest. Your content has to highlight the features that set your brand apart from your competitors to create that specific distinction.
Content that provides relevant information, addresses concerns, or clarifies questions is content that customers want to read. Brands that can provide insightful and helpful content are more likely to appeal to people ready to make a purchase. In short, content marketing supports sales goals by: